At the Aug. 14–17 run of Sourcing at MAGIC, Spanish laser-finishing company Jeanologia discusses sustainable solutions for denim makers, including the “one glass, one garment” process.

According to the company, with the combination of its laser-finishing, ozone and eFlow nanobubbles technologies, denim producers can finish a pair of jeans with one glass of water. Typically it takes 70 liters (or 18 gallons) to finish a pair of jeans using traditional laundry methods, Jeanologia said. The combination of laser, ozone and e-Flow nanobubbles can create authentic vintage finishes, including dark, aged and “dirty” looks as well as a soft hand.

“Thanks to the technology, we have managed to reduce the expenditure of water more than 90 percent,” said Jeanologia Chief Executive Officer Enrique Silla. “We can create a beautiful and authentic product in a sustainable way without harming the environment. What matters is not only the product itself but also how it is done. It is part of the DNA of the product.”

Jeanologia is exhibiting at Sourcing at MAGIC in the North Hall of the Las Vegas Convention Center. The company is participating in a round table titled “Innovators of Fashion; Stories from Creatives, Suppliers and Producers” on Aug. 14 from 4 to 5 p.m. at the show. Rolando Sierra, Jeanologia area manager for Mexico and Central America, discusses 3-D apparel production, wearable technology and sustainable manufacturing.

Jeanologia exports its finishing machines and services to companies in 50 countries around the world including the USA, Mexico, Colombia, Brazil, Germany, Italy, Portugal, India, China, Russia, Japan, Morocco, Bangladesh, Turkey, Tunisia and Vietnam. International brands including Levi Strauss & Co., Polo Jeans, Abercrombie & Fitch, Edwin Japan, Pepe Jeans, Diesel, Hilfiger Denim and Replay as well as retailers The Gap, Uniqlo and H&M use Jeanologia technology.