Among Tobi’s best-selling items for LA are High-Neck Strappy Shift Dresses (pictured Tobi’s “Little Thrills Shift Dress”); Strappy, Plunging V-Neck Skater Dresses (pictured: Tobi’s “My Martilyn Dress”); Halter Crop-Top Bodycon Sets (pictured: Tobi’s “Gettin' Wavy Bodycon Set); Wide-Band V-Neck Crop Tops (pictured: Toby’s “Short Story Crop Top”) and Lace Bodycon Dresses (pictured: Tobi’s “Sweet Fantasy Lace Bodycon Dress”).

Among Tobi’s best-selling items for LA are High-Neck Strappy Shift Dresses (pictured Tobi’s “Little Thrills Shift Dress”); Strappy, Plunging V-Neck Skater Dresses (pictured: Tobi’s “My Martilyn Dress”); Halter Crop-Top Bodycon Sets (pictured: Tobi’s “Gettin' Wavy Bodycon Set); Wide-Band V-Neck Crop Tops (pictured: Toby’s “Short Story Crop Top”) and Lace Bodycon Dresses (pictured: Tobi’s “Sweet Fantasy Lace Bodycon Dress”).

Tobi’s Data-Driven Trends

One of the benefits of online retail is the vast trove of data at your fingertips. LA-based online retailer Tobi recently looked at some of its own best-selling categories and items for its LA customers ages 18-35. The retailer looked at data from thousands of purchases in the LA metro area made between Jan. 1 and Nov. 28. The results paint a picture of the millennial fashion market here in Southern California.

According to Tobi buyers, plunging V necks, bralettes and cropped tops are popular among LA buyers and on track to continue in 2017. Rompers were another key LA trend in 2016. Tobi’s stylists says rompers will continue next year, but will get a modern update with striped fabrications and unique sleeve details.

Tobi launched in 2007 in the Bay Area and opened its LA office in downtown LA in 2013.

Tobi’s top-10 best-selling categories for LA shoppers include:

  1. Bodycon Dresses
  2. Shift Dresses
  3. Cropped Tops
  4. Skater Dresses
  5. Day Dresses
  6. Tanks
  7. Rompers
  8. Bras
  9. Maxis
  10. Skirts