EPSON FASHION WEEK
Print Technology Meets Design at Epson Fashion Week Event
NEW YORK—Epson returned to New York on Feb. 9 for its second annual Fashion Week event—Epson Digital Couture—at Sixty Tenth, a Joel Fitzpatrick–designed space within Industria Superstudios.
Showcasing its global textile printing solutions, Epson featured collections by 11 designers from North and South America, including Los Angeles–based
designer Chloe Trujillo.
“They’re opening new doors,” said Trujillo of Epson, whose dye-sublimation and direct-to-garment technologies have enabled her artwork to be quickly and
seamlessly printed onto fabrics.
“You can see the vibrancy and brushstrokes on the prints,” Trujillo added, pointing to a galaxy-inspired purple and red halter dress. She adds that the
original artwork appeared on a surfboard.
Trujillo—who started as an accessories designer in 2011—counts Colette Paris as the first retailer to carry her scarves.
“It’s a new era,” she says. “Now I can be a clothing designer not just an accessories designer.”
Another selected designer, Cristina Ruales of Brooklyn, N.Y., who made her first editorial appearance in Vogue, showed an eponymous collection
filled with asymmetrical necklines and vibrant, nature-inspired prints.
“The main difference is the freedom to have many colors and tiny complex details in a print without the limitation of screens,” said Ruales, who printed
Patrick Jacobs’ artwork on her designs.
Miami-based designer Danny Santiago, who has dressed celebrities such as Madonna and Prince, showed his Miami-inspired line, “Santika.”
“My prints are inspired by Miami and are photos that I took and digitally manipulated,” Santiago said. “It’s been a real treat seeing my creation come to
life through technology.”
Epson chose the 11 designers based on their use of dye sublimation printing technology in their designs, with final designers selected by a jury of Epson
team members and industry experts.
In June, Epson acquired textile printing leader For.Tex, strengthening its presence in the digital textile printing space. Epson also
enjoys a partnership with Robustelli, a company at the forefront of digital textile printers.