As of Thursday, February 25, 2016
Roark Revival was named the Breakout Brand of the Year at the SIMA Image Awards.
The award honored young surfwear brands that experienced “breakout” growth between Jan. 1 and Sept. 1, 2015. The Orange County, Calif.–based brand also received a SIMA Image Award for Best Men’s Marketing Campaign of the Year.
The Surf Industry Manufacturers Association held its awards night for surf brands and retailers Feb. 11 at the City National Grove of Anaheim in Anaheim, Calif. Sixty-five nominees competed for the SIMA Image Awards’ wave-shaped trophy.
Vissla won the Men’s Apparel Brand of the Year award. The surf brand was started by Paul Naude in 2014, shortly after he resigned as the director and president of Billabong International Ltd.’s Americas division. Amuse Society was honored with the Women’s Apparel Brand of the Year award. Naude also is a partner in Amuse Society.
Other winners announced included Rip Curl, which won the Men’s Boardshort of the Year for its Mirage MF Driven short. It also won the honor for Women’s Swim Brand of the year.
Suncoast Surf Shop of Treasure Island, Fla., was awarded the SIMA Surf Shop Gold Wave Award, which honors surf shops that have been in business for 50 years or more.