CMC Rebrands and Expands Shape Show to Become ALT
Shape, the activewear and athleisure show launched last year by the California Market Center, is changing its name and expanding its focus in 2016.
Beginning in March, the show will be known as ALT Los Angeles, which stands for Activewear & Lifestyle Tradeshow. The show, which will be held March 14–16 during the Fall 2016 Los Angeles Fashion Market, will focus on growing lifestyle categories such as athleisure, swimwear, intimate apparel and accessories. The show will be held on the CMC’s 13th floor Penthouse, where Shape has been held since it launched last March.
Going forward, ALT will be held during Los Angeles markets in June (June 6–8), August (Aug. 1–3) and October (Oct. 17–19).
For more information, visit www.altshowla.com.