California Apparel News

The California Market Center showroom building in the Los Angeles Fashion District reorganized its retail relations department in early January.

With the reorganization, it named Alyssa Olmstead as the department’s new retail relations manager, said Rebecca Aguilar, a CMC spokesperson.

The showroom building has not employed a manager directing its retail relations department for more than two years, Aguilar said. Olmstead will work with three other people in the department.

Olmstead worked in fashion sales before joining the CMC. “Alyssa brings great energy, extensive relationships with key buyers and stores, and in-depth market knowledge,” Aguilar said.

The retail relations department and its new manager will develop outreach programs for CMC markets and trade shows. The goal is to bring high-profile buyers to the building. Part of Olmstead’s job will be to visit stores and show buyers lookbooks from building tenants.

“Primary efforts are focused on relationship building with key buyers and making them aware of the brands and the variety of categories that they will find in the building and during its shows,” Aguilar said.

The team will conduct CMC tours and suggest brands and showrooms that buyers can view when they are in the building.