Australian Label We Are Handsome Relocating to L.A.

We Are Handsome

As of Friday, July 8, 2016

We Are Handsome designers Jeremy and Katinka Somers launched their swimwear collection in 2009 with an emphasis on the couple’s shared love for travel, design and “the occasional tropical adventure.”

After announcing plans last summer to relocate the company from Australia to Los Angeles, the husband-and-wife team are putting the plan into motion this month when We Are Handsome officially becomes a California company.

“The U.S. and Europe are two of our biggest markets and so we already spend a lot of time there, so it’s really the perfect move,” said Katinka Somers. “We both really enjoy the outdoor-focused lifestyle that LA offers with the ease of traveling to New York, London and Paris.”

We Are Handsome is currently sold in major department stores and boutiques in more than 40 countries, including Shopbop, Lane Crawford, Kadewe and Harvey Nichols.

Katina Somers describes the We Are Handsome customer as “Confident! She plays hard and works hard,” she said.

The company gained a reputation for its allover graphic prints of big cats. UFC fighter Ronda Rousey wore We Are Handsome’s “Fighter” one-piece on the cover of Sports Illustrated’s recent swimsuit issue. Other celebrity fans of the line include Beyoncé, Rihanna, Katy Perry and Nicki Minaj.

The collection has grown from swimwear to include cover-ups, activewear and resortwear. And while the big-cat graphics still appear in current collections, the print offerings have expanded to include tropical florals and engineered patterns.

Wholesale prices go from $30 for a swim separate to $125 for cover-ups.

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