Volcom Launches Jeans and Chinos Fit for Skateboarders
For the active person who isn't too easy on clothes, Volcom might have a solution.
This fall, the California lifestyle brand is introducing its "Stone Made" collection that is designed with skateboarding in mind. It was even tested with Volcom's skate team.
For its blue jeans, the company used denim developed with the Cone denim mill in North Carolina. The jeans have super stretch using the denim mill's S Gene technology. They blue jeans also have anti-microbial characteristics to stop odor-causing bacteria and they are water resistant to repel liquids and stains.
Many of the same things were added to Volcom's chinos. They too have anti-microbial characteristics and are water resistant.
Volcom, founded in 1991 and based in Costa Mesa, Calif., is part of the Kering Group, the French luxury group whose other labels include Alexander McQueen, Balenciaga, Gucci, and Stella McCarthy.