RETAIL Adds to Board, Prepares for Digital Events in California, Texas, the digital retail division of the Washington, D.C.–based National Retail Federation, added five new board members, bringing the board total to 12.

The new members include Meyar Sheik, chief executive officer and cofounder of Certona; April Anderson, managing director for branded apparel and durables at Google; Josh Friedman, vice president of digital commerce at JCPenney; Alex Miller, senior vice president for digital commerce at QVC; and Sarah Veit Wallis, general manager for lifestyle at

“We are thrilled to welcome our new board members,” said Vicki Cantrell, executive director and NRF senior vice president, in a statement. “They are all established digital leaders with unique expertise who will continue to elevate NRF’s commitment to and influence in the digital community.”

Returning board members include Billy May, senior vice president for digital, e-commerce and corporate development at Abercrombie & Fitch Co.; Bryon Colby, senior vice president for digital commerce at Cornerstone Brands/HSNi; Nicolas Franchet, director of global vertical strategy at Facebook; Sucharita Mulpuru, vice president and principal analyst for Forrester Research; David Brussin, founder, chairman and chief product officer at Monetate Inc.; Brad Brown, senior vice president for digital retail at Recreational Equipment Inc.; and Kevin Ertell, senior vice president for digital for Sur La Table Inc.

Cantrell also thanked the outgoing board members, saying, “It goes without saying how fortunate we have been to have such strong leadership over the past several years from Scot Wingo, Peter Cobb, Michael Burgess, Bernardine Wu and Deepika Pandey. We look forward to their continued engagement as longtime ambassadors for the digital retail community.”’s board will next meet at the organization’s Digital Experience Workshop, set for July 18–20 at Terranea Resort in Rancho Palos Verdes, Calif.

The group will also meet at’s Retail’s Digital Summit, set for Sept. 26–28 at the Kay Bailey Hutchison Convention Center in Dallas. provides research and hosts events for the digital retail community, which includes networking groups and committees that “lead the global conversation surrounding innovative e-commerce trends and digital retail.” NRF, the world’s largest retail trade association, represents discount and department stores, home goods and specialty stores, “Main Street” merchants, grocers, wholesalers, chain restaurants, and Internet retailers from the United States and more than 45 countries. The organization hosted The Big Show, NRF’s retail conference, held annually in New York in January.

For more information about the Digital Experience Workshop, visit For information about Retail’s Digital Summit, visit Information about NRF and can be found at