Billabong’s Beach Hair
Attention sunworshipers and beach bums. Now you can finish off your beach look with Billabong beach hair thanks to a collab between the surf label and hair care brand John Frieda.
According to Billabong, the exclusive A Bikini Kinda Life X Beach Blonde kit includes “everything beach-lovers need for flawless beach hair,” which means travel-sized John Frieda hair care products from the company’s Beach Blonde line and Billabong accessories packages in an ocean-printed clutch.
The two companies will host bi-coastal events to promote the new collaboration. There will also be exclusive social media content and behind-the-scenes surf videos.
"The Billabong woman lives for days filled with perfect waves, sandy skin, and new adventures and the John Frieda Beach Blonde product line shares that same attitude. Bringing these two brands together is the perfect way for us to give women everything they need for their beach-loving, surf-inspired style," said Cathy Curtis, the global vice president marketing for Billabong Women's, in a statement.
