Paula Schneider Named Chief Executive of Three Los Angeles Premium Labels

Los Angeles apparel executive Paula Schneider left her job as chief executive of American Apparel on Oct. 6.

On Oct. 18, it was announced she would be the chief executive of DG Premium Brands, whose recently acquired Los Angeles labels include 7 For All Mankind, Ella Moss and Splendid.

Barry Miguel, who has been president of 7 For All Mankind since 2011, will be leaving the company, the company announced. Susan Kellogg, who had been serving as president of DG Premium Brands, will continue on as a consultant until the end of the year.

Schneider has a long history of heading apparel and swimwear brands in the Los Angeles area. She had a brief, two-year run as chief executive of American Apparel, the T-shirt company that last year filed for Chapter 11 bankruptcy protection and emerged from bankruptcy this year under her watch.

Before that, she was the chief executive of Big Strike Inc., a juniors and misses apparel company acquired by Los Angeles private-equity firm The Gores Group. And for nearly four years, she was president of Speedo USA.

Her other apparel gigs include heading Laundry by Shelli Segal and working as president of sales for BCBGMaxAzria.

“We are thrilled to welcome such a proven retail leader as Paula to oversee DG Premium Brands, where we see significant potential for global growth and product expansion,” said Isaac Dabah, chief executive officer of Delta Galil Industries, the Israeli company that recently acquired the three labels for $120 million and then laid off more than 100 people. “Paula brings an entrepreneurial mindset, demonstrated leadership skills and strong vision, which will be instrumental in executing our ambitious goals for these brands.”

Schneider has been tasked with growing the labels, whose revenues have declined over the years when they were owned by VF Corp. In recent filings with the Securities and Exchange Commission, VF Corp. said the three labels had a combined revenue of a little more than $300 million, which had fallen consistently over the past few years.

“With Delta Galil’s extensive manufacturing expertise, high-quality products and commitment to innovation backing me, I am excited for the tremendous opportunities ahead in growing each of these brands,” Schneider said.