UGG Gets Into the Lounge Wear Biz
The Ugg boot people have got you covered for winter.
The company, based outside of Santa Barbara, Calif., recently launched a small cashmere collection that ranges from hoodies and tank tops to joggers and robes. Colors come in gray and black.
The collection is just in time for the winter months and great for holiday gifts.
The line spans a wrap robe, a scoop-neck boyfriend tank, a zippered hoodie, a tapered jogger pant and a long-hooded robe. The company, which makes Ugg sheepskin boots, said the emergence of luxe, modern styling and ultra-premium materials signals a shift from house wear to street wear.
The new cashmere loungewear collection will be followed by a new crop of cashmere footwear and accessories on Nov. 15 as well a a small assortment of classic boots and cold-weather basics that include a cashmere knit boot, cashmere lined classic boot, a luxe scarf, cuff hat, snood, oversized beanie and touchscreen-friendly smart glove.
Right now the cashmere collection, which retails for $148 to $498, is selling at Nordstrom, Bloomingdale's, at Ugg concept stores and at the Ugg online site..