Cult Gaia Opens Melrose Place Pop-up


Jasmin Larian | Courtesy of Cult Gaia

A hobby of making floral crowns for friends gained momentum for Jasmin Larian, and she later parlayed it into a fashion label called Cult Gaia.

The brand started business in 2012 and it gained popularity with the festival fashion crowd. This year, the brand’s “Ark” bags have been featured in glossy fashion magazines. Larian’s next act is to produce a Cult Gaia pop-up shop on designer enclave Melrose Place in West Hollywood, Calif. With neighbors such as Marc Jacobs, Isabel Marant and The Row, The Cult’s pop-up was unveiled Nov. 17 at 8441 Melrose Place, the former site of a Carolina Herrera boutique.

The pop-up will feature the brand’s Fall and Resort 2018 collections, which include ready-to-wear such as multi-colored print dresses, unique paper bag skirt and trench coat–inspired shirt dresses. Larian designed the interior of the pop-up. She said the pop-up is way for customers to experience her brand’s milieu.

“I wanted our woman to be able to enter our world, the way our team does every day in the studio and our buyers do when they visit our showroom,” she said.

The pop-up scheduled to stay in business until Dec. 31.