MeUndies Gets Physical
MeUndies made a debut in 2011 as a Los Angeles-headquartered online retailer for its brand of underwear made out of micromodal fabric and a blend of Italian fibers.
On Oct. 25, MeUndies went physical. It opened its first pop-up shop at Stanford Shopping Center in Palo Alto, Calif.
Andres Engel, MeUndies’ head of retail & strategy, said that there is more to come. “We are excited to translate our unique digital experience to retail. Our first pop-up will offer a glimpse of what’s to come for MeUndies retail spaces, which will allow us to enhance our Membership program. We will offer exclusive perks only available to our most loyal customers, such as early access to our best prints, preferential pricing on products, as well as events for our Members to get to know us better, each other, and help us support causes we collectively believe in,” Engel said in a prepared statement.