Michaud Opens Thread + Seed
Melanie Michaud started her retail biz several years ago with a series of pop-up shops called Graffiti Beach.
She relocated from Los Angeles to the San Diego area, and in 2012, she opened a permanent Graffiti Beach shop devoted to indie fashion. Over the recent Labor Day weekend,she opened a new boutique Thread + Seed, in San Diego’s Bankers Hill neighborhood.
Michaud described Thread + Seed as a curated gift shop.
“There are unique wood sunglasses, paired with marbled watches. There are specialty scarves paired with handcrafted hats. In my market, I see a big push for people who will spend on great pieces and are willing to pay the price for quality,” she said.