TRADE SHOWS
Clarion Events and Premium Exhibitions Reveal Partnership
Under their new agreement that was finalized in October 2017, Berlin-based Premium Group and Clarion Events in England produced their first events as partners in January 2018.
Through this partnership, Clarion brings more than 70 years of event-production experience to cultivate the Premium brand’s expansion into the international market. As a global-events brand, Clarion is seeking to expand its fashion segment of the market by working with Premium Group, which was founded in 2002 and is behind leading trade shows in Germany—including Premium, Seek, Show&Order, Bright and Premium Order Munich—in addition to the FashionTech conference.
“The global fashion sector is highly dynamic but remains one of the world’s largest markets, and we believe there is a huge opportunity to provide events and other digital media around the world that better serve the evolving needs of brands and retailers,” said Clarion Events Executive Chairman Simon Kimble in a statement.
Premium Group’s previous partner, Waterland Private Equity, no longer retains any of its stake that it bought in 2014. Premium founder and Premium Exhibitions Co-Chief Executive Officer Anita Tillmann will remain in her role as managing partner. In addition to Tillmann, other members of the Berlin team, which includes managing director, Joerg Arntz, will also stay on. Florian Bachelin, who co-founded Premium, will not work with the company under the new partnership.
As the partners begin 2018 by collaborating on their first events together, Tillmann said she is looking forward to growing the Premium brand through Clarion Events’ expertise in global expansion and cultivating a strong digital presence.
“Clarion shares our passion for innovation and dynamism and is therefore an ideal partner to support our international growth, the rollout of our digital platform, as well as continuing to improve the existing business,” she said in a statement.
