Following the formation of PSEB, the new operating company formed from the Eddie Bauer and PacSun merger, the teen and young-adult clothing manufacturer named Alfred Chang as the new president of PacSun.

Chang formerly served as PacSun’s executive vice president of men’s merchandising and design and chief brand officer, a role that included management of all merchandising and design for the company’s men’s division, in addition to overseeing e-commerce and marketing. He reports to PSEB’s Chief Executive Officer Mike Egeck.

“Alfred is a passionate and innovative brand builder, and we are pleased to name him president of PacSun,” Egeck said in a statement. “His contributions to PacSun—including growing the men’s business, cultivating brand partnerships and leading overall brand strategy—have been instrumental to PacSun’s recent success and have positioned the business well for future growth.”

As a crucial player in the growth of PacSun’s brand partnerships and expansion into a lifestyle brand, Chang joined the company in 2006 as a senior buyer for men’s merchandising.

“PacSun has experienced consistent growth in both its men’s and women’s divisions over the past two years, and significant opportunities lie ahead of us as we continue to enhance our customer experience and innovate on our marketing strategies,” Chang said in a statement.

In addition to Chang’s promotion, PacSun also announced the appointment of Brie Olson as executive vice president and chief merchandising officer for the men’s and women’s divisions, while Joel Quill will now fulfill the role of vice president of stores. Olson and Quill will report to Chang in their new positions.

Prior to its merger with Eddie Bauer two weeks ago, PacSun emerged from Chapter 11 bankruptcy in 2016 after San Francisco private-equity firm Golden Gate Capital agreed to devote $20 million in capital to help the 38-year-old company overcome its financial woes. After the Anaheim, Calif.–based PacSun was acquired by the private-equity firm, the once public company became a private entity.