WWDMAGIC Partners With FashionGo

WWDMAGIC is venturing into the realm of online fashion.

The huge womenswear and accessories trade show, owned by UBM Fashion Group and held twice a year in Las Vegas, is partnering with online business-to-business fashion marketplace NHN Global Inc., doing business as FashionGo, to provide buyers and vendors with a wider base to buy merchandise.

FashionGo is a business-to-business marketplace that offers buyers an around-the-clock opportunity to view and buy a vast collection of wholesale fashion.

“The fashion business is changing, and we believe that together, WWDMAGIC and FashionGo as a whole are greater than the sum of their parts,” said Kelly Helfman, WWDMAGIC vice president.

To kick off the partnership, FashionGo will introduce “Kelly’s MAGIC Monday” on its site starting June 25. Helfman will highlight trends, offer industry insights and profile the people behind the brands and stores. Also, buyers will have immediate access to highlighted products.

In addition, FashionGo Chief Executive Daniel Lee will attend the WWDMAGIC show in August and host a seminar for buyers.