Privé Alliance Touches Down in L.A. with a Runway Show and Party for Social-Media Stars
Former fashion editor Danyl Geneciran took his fashion inspirations and media savvy to start direct-to-consumer brand Privé Alliance in 2018. Baekhyun, a famous South Korean singer who goes by one name, later signed on as a co-creative director for the brand. Privé Alliance recently made a splash in Los Angeles.
The duo held a Feb. 27 party for the brand at the Avenue LA nightclub in Los Angeles' Hollywood section. A lot of their social-influencer friends dropped by the shindig. One influencer/model Alexis Ren has more than 13 million people following her on Instagram.
The audience at the packed Avenue LA club were treated to a fashion show that included T-shirts, hoodies and jackets.