Reality-show stars Heidi Montag and Lauren Conrad have lent their names to fashion lines. On May 7, gossip blogger Perez Hilton, 30, announced he will develop a fashion line for retailer Hot Topic, based in City of Industry, Calif. The line, called Perez Hilton for Hot Topic, will be sold at Hot Topic more»

SYDNEY, AUSTRALIA—Rosemount Australian Fashion Week, set to run April 28–May 2, kicked off with Spring/Summer styles that ranged from Bondi Beach cool to red-carpet chic. More than 100 designers from Sydney, Melbourne, New Zealand and the Asia Pacific are taking part in individual- and more»

Ellen Shing’s store, Lula Lu in San Mateo, Calif., caters to a niche within a niche. Shing specializes in petite lingerie for small-busted customers of all heights and frames. Shing opened her store in 2005 after she and her friends searched fruitlessly for petite-size bras. Lula Lu carries about more»