By Andrew Asch | November 19, 2020
After 10 years in business, the denim brand Railcar Fine Goods is gambling on growth.
Approaching her new eco-activewear line Aura7 Activewear in the same manner as she lives her life, Franciska Bray-Mezey believes that performing good works will yield positive results. As an Orange County, Calif., yoga instructor and lifelong enthusiast of the discipline who has served the local community for 10 years, she began offering complimentary classes online to help her clients cope with the COVID-19 pandemic. After launching Aura7 Activewear in Orange County, Calif., in August, Bray-Mezey remains optimistic for the brand.
Founded on “good vibes” and promoting a mission of environmental responsibility, the Goleta, Calif., footwear brand Sanuk recently unveiled its second SustainaSole Collection of shoes for men and women.
The Outerknown brand was started by surf champion Kelly Slater and creative director John Moore in 2015 to introduce a new surfwear line to a market that had been dominated by a group of major brands for years by creating a brand that was devoted to sustainability.
As golf enjoys a skyrocket in popularity due to its outdoor, socially distanced structure, for its Fall 2020 campaign Kinona welcomed new players and remained authentic to the seasoned athletes who seek a female presence in the sport by featuring real golfers, such as Cindy Lohman, pictured above.
Established early in 2020, the Transformers Foundation was launched by Kingpins founder Andrew Olah of Olah Inc. to support denim supply-chain professionals by affording them opportunities to engage in discussions of creating more-responsible manufacturing.
Fashiondex, a New York–headquartered source-book publisher and consulting company, recently produced a series of Sustainable Fashion Forum panel discussions at the Oct. 7–9 virtual edition of the LA Textile trade show called CMC Uploaded.
After making signature tops for partners such as Disney, various top tourist destinations, as well as college sororities for more than two decades, the Los Angeles–based Spirit Jersey opted to make a solo project inspired by its hometown.
In the past few years, advocates of women’s plus-size fashions have demanded respect for their fashion category. Swet Tailor, a Los Angeles–based knits brand, has similarly demanded equal time for the men’s big-and-tall category.
Alex Stepheson has shot hoops for the Los Angeles Clippers and Memphis Grizzlies National Basketball Association teams as well as several overseas sports leagues. He has also started a clothing brand, El Crew PE, a label that doesn’t venture too far from his life on and off the court.
“Almost every single one of them either said something about their lower stomach, bloating or water weight, or it was about looking good naked,” Vollarth said. “There are waist trainers and waist belts, but they tried them and didn’t like the way they looked or they just felt too bulky.”
Growing up in Los Angeles, Sam Yang surfed and aspired to design his own surf-and-lifestyle brand that would be sold in California’s core shops in the category. He started a brand called Vast, which was inspired by the vastness of the oceans and exotic vistas where he hoped his travels would take him.
The intimates-and-athleisure brand Ruby Ribbon has announced the hiring of two executives to its Burlingame, Calif., company.
Within its Fall 2020 Guardians of Nature collection, Boyish Jeans maintained its ecologically sound fashion focus while paying homage to the women who offered protection in the name of love as they started a fashion revolution toward the boyish look that began to take shape a century ago.