By Tyler Shultz | June 16, 2022
With the continuing rise of thrifting and secondhand clothing, the apparel-rental market has seen growth as more consumers look for innovative ways to shop sustainable and reduce the amount of clothing produced.
For decades, crafted denim was a topic for a niche audience of denim connoisseurs—inside knowledge that felt foreign to the average consumer. Today, an increasing awareness of sustainability and rising consumer interest in heritage and tradition are influencing a denim renaissance that honors the process of creation, putting the focus on the journey of design itself as much as the end result.
As fashion embraces vintage-jean styles and the resale segment booms, are there any elements of classic denim making that you still love and can align with the modern need for responsible manufacturing?
Denim brand Lee has partnered with streetwear brand The Hundreds on a new capsule collection that paves the way for future trends and offers fresh takes on classic silhouettes that combine the heritage of Lee with streetwear aesthetics and bold colors.
Drawing from his previous experiences in the entertainment space, Henry Viens created THE ERA to provide a sustainable and luxurious collection of pieces for the music-festivals crowd.
Asher Fabric Concepts has announced the launch of Asher LA, a new division that offers wholesale elevated blanks.
Sustainable-technology developer Jeanologia has launched Colorbox, a new garment-dyeing process that is faster and more efficient.
College student Journey Carter has the usual concerns of an 18-year-old student such as maintaining her studies and planning for a bright future, yet the freshman at historically Black university Prairie View A&M University in Prairie View, Texas, is also a fashion entrepreneur and owner of The Journey Collection brand. Carter’s fashion story began six years ago when she wanted to become an entrepreneur, inspired by her mother, Dr. Holly Carter.
Denim Forward, Inc.,has unveiled its new plant, which it says is the world’s first Urban Factory, a finishing facility that implements revolutionary technologies that transform the textile-production model to an on-demand and fully sustainable process.
Since its inception, Boyish Jeans has prioritized sustainability. The Los Angeles brand is celebrating denim’s eco evolution with its Green Pioneer Spring 2022 collection.
Industry Focus: Denim—What advancements and innovations within denim make you hopeful for the future of the industry, and how will these contributions create progress in the category?
Channeling their family bond and golf heritage, the Murray brothers—including actor Bill—helm the William Murray Golf brand for comfort and style beyond the game. =
During its quest for achieving greater sustainability in denim, industry pioneer Levi Strauss & Co. has expanded its work in plant-based, pre-reduced indigo development as it continues its efforts with Stony Creek Colors and reported progress from its recent partnership with Fashion for Good.
Activewear continues to flourish as brands including Los Angeles–based Cream Yoga continue to build on the momentum of trends for comfortable yet performance-focused apparel.