Volcom has always marched to the rhythm of its own drum. When it came to debuting its swimwear collection, instead of joining the Miami Fashion Week calendar lineup (the premier runway for swim brands to unveil the new collections), Volcom erected its own catwalks—first in Los Angeles in 2010,...

To continue reading this article, you must be a
Total Access subscriber.
Not a Subscriber? sign-up for Total Access now»
Already a subscriber? log in now»
If your subscription has expired renew now»