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SWIM-SURF

Swim Line Zonarch Jumps Waves to Make Debut

By Andrew Asch | January 7, 2021

For years, Geneviève Andre de la Porte dreamed of bringing a sustainable, direct-to-consumer swimwear brand to market. She was originally scheduled to unveil Zonarch in March, but as state and local governments issued stay-at-home orders she thought it prudent to postpone the launch date, not the least because her sources for regenerated nylon fabrics had to close their factories, and other factories she worked with shifted gears to making personal protective equipment.

Swiminista Ready to Roll Out New Collection for Post-COVID-19 World

Swiminista Ready to Roll Out New Collection for Post-COVID-19 World

Andréa Bernholtz, founder of the Calabasas, Calif., Swiminista brand of women’s swimwear, forecasted a post-pandemic boom as she prepared to roll out the second collection of her brand’s collaboration line The House of Christian Lacroix x Swiminista.

Snapper Rock 2021 is Bright with Sustainability in Mind

Snapper Rock 2021 is Bright with Sustainability in Mind

Upon unveiling its 2021 collection, swimwear brand Snapper Rock presented new patterns and greater sustainable efforts.

Core Surf-and-Skate Retailers Saw Big Rally

Core Surf-and-Skate Retailers Saw Big Rally

Surf-and-skate retailers have been riding one of the few silver-lined waves for their businesses in the midst of the COVID-19 pandemic. Many team sports have been discouraged as public-health groups and government officials recommend safe practices to slow the spread. Gyms and fitness studios have been closed, but consumers looking for a new outlet have been discovering board sports, which don’t require being on a team or exercising indoors.

Hurley Family Unveils New Brand With Surf Star

Hurley Family Unveils New Brand With Surf Star

John John Florence, a two-time world champion surfer, recently announced that he was starting a new brand called Florence Marine X. Scheduled to launch for Spring 2021, Florence Marine X will offer men’s apparel, board shorts, wet suits and other categories.

Banshee Swim Enters the Industry Screaming a Message of Acceptance and Transparency

Banshee Swim Enters the Industry Screaming a Message of Acceptance and Transparency

Growing up in Washington state, Amanda Fronckowiak always sewed clothes, aspiring to become a designer, but she didn’t know on what category she wanted to focus. Fronckowiak might not have envisioned a swimwear-design future, but that changed during an internship in California prior to her graduation from Central Washington University.

From Rio With Love, Bromelia Shares Its Vibrancy in Colorful Swimwear

From Rio With Love, Bromelia Shares Its Vibrancy in Colorful Swimwear

Born in Rio de Janeiro, Bromelia Swimwear maintains its Carioca roots after a move to Los Angeles, as customers seek joy in bright colors with fun patterns to elevate the summer mood.

Shantelle Brumfield Sets Ethical Mission Through Yarn Movement’s Crocheted Swimwear

Shantelle Brumfield Sets Ethical Mission Through Yarn Movement’s Crocheted Swimwear

After learning the artistry of crochet from her grandmother’s friend at the age of 12, Shantelle Brumfield found that this craft could create opportunities. A young entrepreneur by the time she entered high school, Brumfield—or S.LadyBug, which is the name she designs under—had developed a business bringing handmade goods to her classmates in Benicia, Calif.

After Facing COVID‑19 Shutdowns, Swim Retailers Look Toward Digital Opportunities

After Facing COVID‑19 Shutdowns, Swim Retailers Look Toward Digital Opportunities

Since its founding in 2015, the swimwear shop Coast by Coast has always been a small operation. When sisters and co-owners Kristen and Lauren Cleary launched the store, they found themselves too busy to start an e-commerce shop.

Bleu Rod Beattie Resort 2021 Reflects on 35 Years as the Designer Looks to the Future

Bleu Rod Beattie Resort 2021 Reflects on 35 Years as the Designer Looks to the Future

While discussing the past seven months of extraordinary change in the fashion industry, Rod Beattie relays his gratitude for having a bit of luck.

Billabong Shines at 16th Annual SIMA Awards

Billabong Shines at 16th Annual SIMA Awards

The Billabong brand took trophies for three of the significant categories in the 16th SIMA Awards, the surf industry’s awards show.

Connection to California Inspires L.A.-Made Beach Bum Bikinis

Connection to California Inspires L.A.-Made Beach Bum Bikinis

After breaking through the traditional water-wear calendar of the past, the swim category now enjoys business year-round, meaning designers and buyers must remain ahead of style and textile trends.

Coast by Coast Is On the Move

Coast by Coast Is On the Move

After a career working as a merchandiser and buyer for Victoria’s Secret’s swim division and later for Macy’s, Kristen Cleary decided to buy a Volkswagen bus and go on the road. Her travels took her all across America and eventually to her own bricks-and-mortar swim shop, Coast by Coast, which she opened recently in downtown Los Angeles.

Surf Rides Into Uncharted Waters After a String of Consolidations

Surf Rides Into Uncharted Waters After a String of Consolidations

When it was announced on Oct. 29 that Nike Inc. had sold the influential Hurley International brand, it was the latest deal that had many surf watchers questioning the direction of the surf industry.

Indulgent Surf-and-Swim Pieces Highlight Heidi Merrick’s Autumn/Winter 2019 Collection

Indulgent Surf-and-Swim Pieces Highlight Heidi Merrick’s Autumn/Winter 2019 Collection

Designing for a client who embraces the California lifestyle, Heidi Merrick created her Autumn/Winter 2019 collection to empower women who take care of business but also enjoy the simple pleasures of life such as the coastal beauty found in the region.

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