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MANUFACTURING

Boardriders Announces Slate of New Execs & New Campaigns

By Andrew Asch | September 19, 2019

Boardriders, Inc. announced a number of initiatives on Sept. 18 that will put it on a path to growth, according to David Tanner, chief executive officer of the Huntington Beach, Calif.–based action-sports company.

Indulgent Surf-and-Swim Pieces Highlight Heidi Merrick’s Autumn/Winter 2019 Collection

Indulgent Surf-and-Swim Pieces Highlight Heidi Merrick’s Autumn/Winter 2019 Collection

Designing for a client who embraces the California lifestyle, Heidi Merrick created her Autumn/Winter 2019 collection to empower women who take care of business but also enjoy the simple pleasures of life such as the coastal beauty found in the region.

Miami Swim Week 2019 Offers Fresh Takes on Swimwear—and Everything Else

Miami Swim Week 2019 Offers Fresh Takes on Swimwear—and Everything Else

As designers, brands, buyers and influencers descended upon south Florida for Miami Swim Week, there was much competition for business on the trade-event circuit plus newcomers making it to the runway.

Swim Week’s Swim the Globe Gains a Sustainable Component

During its third installment, Swim the Globe, which was held at the Sagamore South Beach July 11–14, hosted an eco-friendly component during Miami Swim Week.

Happy Socks Treads Into the Swimwear World

Happy Socks Treads Into the Swimwear World

More than a decade ago, a Swedish advertising executive and an illustrator banded together in Stockholm to start Happy Socks with the goal to make the world a happier place with some crazy-looking socks with colorful prints.

Catch a Trendy Wave

Summer practically never ends in Southern California, where the young and restless are always ready to don a swimsuit to lounge by the swimming pool, hit the beach or party in the desert at a music festival.

Spring/Summer ’20 Swimwear Takes on an Array of Looks

Spring/Summer ’20 Swimwear Takes on an Array of Looks

Swimwear for Spring/Summer 2020 takes its cue from such ready-to-wear trends as graphic minimalism, statement sleeves, the resurgence of crafty crochet and macramé as well as a more covered-up approach.

The Book of Judith: Going Goth With New Swim Collection

The Book of Judith: Going Goth With New Swim Collection

Brightly colored bikinis and summery swimwear are not for every woman, said Los Angeles designer Candice Cuoco, who was a “Project Runway” finalist and has a label with a reputation for making made-to-measure leather jackets and corsets.

Sidway Swim: Looking to the Glamour of the 1990s for Inspiration

The path to creating Sidway Swim had a lot of twists and turns that took designer Sarah Sidway Godshaw on a long learning experience.

Cult Gaia: Diving Into a New Swimwear Line

Los Angeles–headquartered Cult Gaia started business in 2012 making bags and floral crowns, later branching out to larger pieces such as dresses. Now founder Jasmin Larian wants to take a big leap forward by launching swimwear.

On the Eve of Its 20th Anniversary, L*Space Remains at the Forefront of Swimwear

On the Eve of Its 20th Anniversary, L*Space Remains at the Forefront of Swimwear

Growing up in eastern Ohio, L*Space founder and Creative Director Monica Wise realized the change of seasons wasn’t an enjoyable shift when the region went from sticky summer days into long wintry nights. Developing a fascination with swimwear during family trips to Florida, Wise was happiest when visiting the Sunshine State.

A Squad of Female Executives Takes Over at Manhattan Beachwear

A Squad of Female Executives Takes Over at Manhattan Beachwear

Inside the two-story industrial office building that houses the vast Manhattan Beachwear operations in Cypress, Cal­if., a mini revolution is going on.

Salt Life Debuts First-Ever Women’s Swimwear Line

For years, Salt Life has concentrated on outfitting people active in die-hard water sports such as saltwater fishing, where its technical fishing shirts offer sun protection.

Seea Rides into SIMA Awards With Several Nominations

Seea Rides into SIMA Awards With Several Nominations

Southern California surf brand Seea might be the independent label that makes the biggest splash at the 15th annual Surf Industry Manufacturers Association SIMA Awards.

Johnny Was: Carrying the Boho Look Over to Swimwear

Johnny Was: Carrying the Boho Look Over to Swimwear

The world of Johnny Was is all about embroidered clothing with a certain boho look that has been a strong selling point for the Los Angeles label since it was founded in 1987.

Power 2 The Flower: Cultivating a Community of Female Artisans

After 18 years of working in private-label swimwear, Esther Maya, the owner and creative director of RW Designs, Inc., wanted to start her own line. With a Los Angeles–based team of 12 to 15 employees, Maya set out to create a brand that celebrates women.

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