By Hope Winsborough, Contributing Writer | September 21, 2017
There were no registration lines at 9 a.m. on the opening day of Surf Expo and few vehicles in the massive parking lots at Orlando’s Orange County Convention Center.
With the announcement of Boardriders Inc.’s purchase of Billabong International, the surf business’s two biggest rivals are now on the same team, which means people in the surf industry are asking whether the deal is going to be a wave that lifts all boats or if it is going to be a wipeout.
Two big surfwear companies will be riding the waves together.
Kristyn Goddard, the designer and owner of Paradise Ranch Designs, dreamed of buying swimwear that could be as alluring as a Hollywood starlet’s portrait from the 1940s and 1950s yet not reveal too much of a woman’s body.
When Sunsets Inc. wanted to take its B.Swim brand in a different direction, it hired Stephanie Graves to set the course for the label.
Francesca Lagudi was still in fashion school when she launched her swimwear line, called Free Bella, two years ago.
As a kid growing up in Upland, Calif., Vy Nguyen swam practically every day. If she wasn’t in a swimming pool, she was at the beach. “I was just obsessed with swimming and the beach,” said the founder of Lolli Swim.
Miami Beach Scene
Los Angeles Beach Scene
Lost, a surf brand that’s about 25 years old, initially defined itself as a company that makes world-class surfboards bearing the logo …Lost. But over the last few decades, the brand has evolved beyond surfboards to surfwear with plans for retail expansion.
About a year after emerging from Chapter 11 bankruptcy protection, Quiksilver Inc., which had been one of the world’s dominant surf brands since the late 1970s, changed its corporate name.
After taking a look at classic surf heritage brands Ocean Pacific and Gotcha, Irvine, Calif.–based Z Supply LLC has unveiled the next brand in its Icons of Culture series: Maui and Sons.
After more than two decades of making flip-flops and footwear for the surf and beach crowd, the Sanuk brand is trying apparel.
For its second run at the Skirball Cultural Center in West LA, the Los Angeles Swim Week fashion shows started on an irreverent note.
Reef brand founder Fernando Aguerre ushered in the irreverent sartorial style of the annual Waterman’s when he arrived at the inaugural event in 1993 wearing a sarong and a 1920s-era vintage dinner jacket.
Miami Beach once again became the epicenter of swim fashion when the swim trade shows—Miami SwimShow, Hammock and Cabana—opened their doors while runway producers Swim Miami, Funkshion and Art Hearts Fashion hosted more than 50 catwalk shows showcasing Cruise 2018 collections.