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SWIM-SURF

Footwear Brand Sanuk Slides Into Apparel

By Andrew Asch | August 24, 2017

After more than two decades of making flip-flops and footwear for the surf and beach crowd, the Sanuk brand is trying apparel.

Z Supply Taps Maui and Sons for Icons of Culture

Z Supply Taps Maui and Sons for Icons of Culture

After taking a look at classic surf heritage brands Ocean Pacific and Gotcha, Irvine, Calif.–based Z Supply LLC has unveiled the next brand in its Icons of Culture series: Maui and Sons.

LA Swim Week Starts on Irreverent Note

LA Swim Week Starts on Irreverent Note

For its second run at the Skirball Cultural Center in West LA, the Los Angeles Swim Week fashion shows started on an irreverent note.

Reef Founder Aguerre Brings Wild Style to Waterman’s

Reef Founder Aguerre Brings Wild Style to Waterman’s

Reef brand founder Fernando Aguerre ushered in the irreverent sartorial style of the annual Waterman’s when he arrived at the inaugural event in 1993 wearing a sarong and a 1920s-era vintage dinner jacket.

 Cruise 2018 on the Runways

Cruise 2018 on the Runways

Miami Beach once again became the epicenter of swim fashion when the swim trade shows—Miami SwimShow, Hammock and Cabana—opened their doors while runway producers Swim Miami, Funkshion and Art Hearts Fashion hosted more than 50 catwalk shows showcasing Cruise 2018 collections.

Waterwear Cruise 2018 Textile Trends

Textile Trends

Sun, Sand, Surf and Sports

Sun, Sand, Surf and Sports

Los Angeles’ Venice Beach is world famous for its crowds of sun lovers and fitness buffs.

Siloett Gets a Made-for-TV Makeover

With decades of swim business experience and a label on the rocks, the Handy family found an avenue to rebrand and rebuild on reality TV.

Swim Designers Forecast Cruise ’18 Trends

Swim Designers Forecast Cruise ’18 Trends

From travel lust to Wonder Woman–inspired power suits, beachwear is being influenced by all manner of pop culture. This season, we caught up with designers from Bondi Beach to Lima, Peru, and the shores of SoCal to find out the latest trends for Cruise ’18.

Z Supply: Classic Styles in Figure-Flattering Fits

Z Supply LLC, the Irvine, Calif., maker of Z Supply fashion basics, is diving into its first swim collection for Spring 2018. Combining sleek, figure-flattering looks in a nylon/spandex fabric, the launch collection will include 10 bikinis and one-piece styles.

Horizon Swim: A Swimwear Label With a Personal Touch

By day, Jessi Taylor is an executive assistant at a Los Angeles advertising company. By night she is a swimwear designer who makes her own patterns and sews her own swimsuits—one by one—for her line called Horizon Swim.

Drupe: Around the World With an International Staff:

When Mireya de Andrés told her parents she was quitting her banking job in Geneva, Switzerland, to start a fashion line, they thought she was crazy. Fashion seemed to be on the flip side of the finance world.

Swimming in a New Direction

Swimming in a New Direction

Tori Praver modeled for the Sports Illustrated swimsuit edition in far-flung locales such as the Canary Islands off of Spain, her home island of Maui, and Turks and Caicos in the Caribbean. This year she is going to be modeling for her own brand.

Old Bull Lee: After Walk Shorts, Try Surf

Rent a Manhattan Beach address, and it might only be a matter of time before you are in the surf business.

Action Sports Vet Smith Joins Boardriders

Nate Smith was named president of the Americas region for Boardriders Inc., the Huntington Beach, Calif., parent company of Quiksilver, Roxy and DC Shoes.

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