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THE SHOP: The Vissla pop-up shop at Ron Herman is parked in a space that formerly housed a pop-up for the brand Solca.

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Surf Pop-Up at Ron Herman

Vissla

With surf music playing in the background and boards being shaped on site, new surf label Vissla showcased its debut collection on Aug. 2 with a pop-up shop at the Ron Herman boutique at the Fred Segal boutique compound in Los Angeles.

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