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Blake Ricciardi of Popular Demand

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Streetwear Demand Growing

LA’s Fairfax Boulevard

Fairfax has been the Rodeo Drive of streetwear fashion for more than a year, and streetwear continues its takeover of the 400 block of North Fairfax, where the style’s dominant brands—such as Supreme, Diamond Supply Co. and Crooks & Castles—maintain flagships.


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