January 22, 2015
LIFESTYLE LAUNCH: Activewear brand Soybu was one of the new exhibitors showing in Swim Collective’s newly launched sister show, Active Collective.
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Shows Outgrow OC Venue
Buyer attendance doubled over last August’s edition of Swim Collective, according to Executive Show Director Shannon Leggett. The show ran concurrently with the hard-launch debut of Active Collective at the St. Regis Monarch Beach Resort in Dana Point, Calif., Jan. 15–16. With a maximum total capacity of 130 exhibitors, the shows were sold out months in advance.