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Levi's 1915 vintage collection

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Party Like It's 1915

100-Year-Old Denim Deal

Amsterdam's Tenue de Nimes boutique hosted a party to celebrate the “Golden Handshake,” the 1915 agreement between Levi Strauss & Co. and Cone Denim when Levi’s agreed to give Cone Denim exclusive right to produce denim for Levi’s 501 shrink-to-fit jeans.

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