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Social Media Advice From Industry Experts and Model Coco Rocha: Let Consumers Lead

Let Consumers Lead

Before the World Wide Web, marketing was relatively simple. Companies chose their paths and consumers naturally followed because, frankly, they did not have another option. But today—with real-time feedback, increasing transparency in supply chains and sponsored content—consumers are more educated and are calling the shots about what they want to buy and when they want to buy it.


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