September 15, 2016
ENDLESS SUMMER: Summer is officially over according to the calendar, but Surf Expo vendors devoted themselves to showing clothes for the Summer 2017 season. Some pictures of the scene at the Surf Expo show, which wrapped up Sept. 10. All images courtesy of Surf Expo.
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The surfing life has always been about the endless summer. However, the most recent run of the Surf Expo trade show, held Sept. 8–10 in Orlando, Fla., was the place to unveil Summer ’17 looks for action-sports and beach-lifestyle brands, such as Lira, headquartered in Anaheim, Calif.