August 10, 2017
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New BCBG Owners Outline Their Plans for Moving the Brands Forward
Manufacturing
When Michael DeVirgilio and Cory Baker were figuring out whether they wanted to acquire the BCBGMaxAzria label and its sister brands, they quizzed retailers about whether they were still willing to carry the decades-old brands in their stores. They were happy to find that the labels weren’t on life support yet.
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