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Some behind the scenes shot during the photoshoot

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Rock The Wheel in the Menswear Market

Rock The Wheel is a new Los Angeles–based men’s start-up company founded by owner Robert Rodriguez and Creative Director Francisco Platt. Years ago, Rodriguez was involved in a serious car accident which left him paralyzed from the chest down. Now finding himself living in a wheelchair in a seated position, off-the-rack clothing became very problematic to wear.

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