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Rob Trauber

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Sasson—Yes, That Sasson—and Johnny Was Release New Collaboration

OO-LA-LA!

What do two fashion icons with a combined 85 years of fashion-brand experience do when they have lunch together? Design a collaborative collection, of course. And so JW x Sasson was born, the brainchild of Paul Guez, who founded Sasson in 1976, and Rob Trauber, CEO of Johnny Was.

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