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Brian Wilson, Jr., during MAGIC February 1990 | Photo courtesy Cross Colours

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Intent on Empowering a Community, Cross Colours Crosses Over Into Iconic Status

Cross Colours at 30

Starting 30 years ago with an apparel-manufacturing idea that would reflect the culture of an often-underrepresented community, TJ Walker and Carl Jones launched Cross Colours, the Los Angeles–based brand that relied on colorful fabrics and designs inspired by young people. While the duo sought to build a brand with which young black youth could identify, they succeeded in creating a legacy that reached far beyond boundaries.

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