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The National Retail Federation anticipates more than 148 million consumers to be out shopping on Super Saturday, the last Saturday before Christmas. The 2021 number is the third-highest since the NRF began tracking the data in 2016. | Image courtesy of National Retail Federation

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More Than 148 Million Americans Plan to Shop Super Saturday

Retail

An annual survey from the National Retail Federation and Proper Insights & Analytics revealed that more than 148 million consumers plan to shop on Super Saturday, the last Saturday before Christmas.

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