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In partnership with The LYCRA Company, students from House of Denim’s Jean School were tasked with creating stretch denim jeans that encompass and reflect the core values of Gen Z, which includes sustainability and biodiversity, gender freedom, body positivity and making decisions based in those values.

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Gen Z Designs Stretch Denim for Gen Z Based on Fibers by LYCRA

Sustainable

In an effort to push the denim industry forward and further into sustainability, 30 design students have created a new denim collection that offers a glimpse into the future of the denim industry through the eyes of Gen Z.

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