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“Daily Blue is a baby I have to babysit, so that’s the most important thing for 2023. My goal is always the same--make new things and make people love denim,” said Adriano Goldschmied.

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With the Relaunch of Daily Blue, the Godfather of Denim Will Never Retire

Back to the Future

Adriano Goldschmied, the pioneering Italian premium-denim designer, is coming full circle with his Daily Blue line. The new looks are a take on his early ’70s venture into jeans.

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