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“Daily Blue is a very important brand because it was the first in the ‘70s to bring fashion into denim with colors and new ideas,” said Adriano Goldschmied (wearing hat). Photo from Vogue Italia.

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With the Relaunch of Daily Blue, the Godfather of Denim Will Never Retire

Back to the Future

Adriano Goldschmied, the pioneering Italian premium-denim designer, is coming full circle with his Daily Blue line. The new looks are a take on his early ’70s venture into jeans.

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