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Andrew Asch

Stories by Andrew

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Me.n.u Pops In Beverly Hills

Last week kids contemporary brand me.n.u opened a Beverly Hills pop-up shop.

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Objects Without Meaning’s 1st Store

Objects Without Meaning. You have to take notice of the name. The L.A. based line opened its first pop-up shop Aug. 18.

Mawjee Joining Sole Technology


Sole Technology Inc., the Orange County, Calif., manufacturer of action-sports footwear and apparel for brands such as Etnies, Altamont, És, Emerica and ThirtyTwo recently named Esmail Mawjee as the interim president of the 30-year-old company.

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Waterman’s Ball Goes Informal

Waterman’s Ball

The venerable Waterman’s Ball has been the backdrop to a wild style of surf looks for much of its 26-year history. But in 2016, it changed venues and took on an informal look.

Apolis Heads to New York


Los Angeles–headquartered Apolis Holdings LLC helped pioneer the city’s Arts District, where it opened a flagship in 2011.

Kitson’s Fraser Ross Sues Former Business Partner


In 2011, Fraser Ross hired Chris Lee to turn the Kitson chain of boutiques into a global brand.

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Rock Style a la John Varvatos X GNR

Maybe it was you cheering your lungs out when Guns N’ Roses performed their hits like “Sweet Child O’ Mine” and “Welcome to the Jungle” in 1987. OK, if it wasn’t you, John Varvatos will give you a chance to look like you were at there at the beginning.

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The Hundreds’ Boys Get Into Restaurant Biz

Ah, to be young, talented…and to be branching out into new gigs.

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Macy's: Welcome Visitor!

Aug.11 was a tough day for Macy's Inc. However, there was some good news too.

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American Rag Parties For The Brand & The Book

Sometimes you have to make up a good reason to have a party. In the case of a big gathering Aug. 10 at American Rag Cie in Los Angeles, there were a couple of good reasons.

Robert Talbott Opening Stores


Suiting and lifestyle brand Robert Talbott recently announced that it would open two new boutiques, one in Manhattan and the other at The Shops in Buckhead in Atlanta.

July Sales Slow


Searching for Pokémon Go creatures may have lured some potential shoppers into stores last month, but it probably didn’t translate into sales, said Wall Street analysts such as Ken Perkins, president of Retail Metrics Inc.

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Independent Designers Fight for Market Space

Independent Designers

The Great Recession and its slow recovery generally were blamed for wiping out a generation of independent designers.

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Gen Art’s Fresh Faces Comeback

Fresh Faces

After a three-year absence from LA’s runways, Gen Art’s Fresh Faces in Fashion program raised the standard for mostly men’s styles Aug. 4 at Willow Studios, located in a gentrifying but still tough-looking section of the Los Angeles Arts District.

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Thai X U.S. Style Mash-Up

Thai designer mixes U.S. and Thai classics - and finds something new.

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Italian brand Subdued in Santa Monica

After years of building a fleet of stores in Europe, Subdued, an Italian line of clothes for juniors, opened its first U.S. store. It’s in Santa Monica, Calif. Take a look

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Reshaping Retail

Store Of The Future

Everything about stores—from design to strategies for attracting shoppers to organizing inventory—has gone through major changes in the past decade.

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The Hundreds Goes Workwear

Inspired by traditional workwear, Los Angeles headquartered streetwear brand The Hundreds released its Fall 2016 collection today.

Jenni Kayne Opening Two Stores in California


The Jenni Kayne brand is on the move.

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Making the Most of a Quiet LA Market

LA Market

The recent Los Angeles Fashion Market for Holiday/Resort 2017 appeared to be dead on arrival, but signs of life existed.

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FCI’s Fashion Culture Fall ’16 Show

Fashion Culture

A sexy tribute to music star Prince’s often-risqué vision followed a fashion collection inspired by religious modesty.

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Food Trucks to CMC

Food trucks have been the Los Angeles culinary craze for a few years, now they’ve parked at the California Market Center.

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Supra Pops With Art And Sneakers

He used to skateboard on it. Now he looks at it as prime art material.

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Wet Seal Blogs The Bloggers

Wet Seal’s rebound campaign is hoping to make a splash with bloggers, bloggers, bloggers.

The Off-Price Market Is Switched On


In a tough retail market, off-price stores are churning up some of the best performances in the business.

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NYC Beachwear Brand, Faherty, Takes It To Newport Beach

Waters are crowded in the swim/beachwear market, but New York City’s Faherty brand hopes to make a California splash.

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Seventh Letter Boutique Goes Soccer

Streetwear, meet soccer.

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At Platform: Curve X Tom Dixon

Curve X Tom Dixon

On July 20, a gala opening was held for their 7,000-square-foot emporium, called The Shop, Curve X Tom Dixon.

Next Stop for Streetwear Brand: Hotel Rooms & Lobbies


At the W Hotel in Hollywood, guests can order apparel and accessories from LA brand ADBD, which are delivered like room service.

Guerilla Atelier: Ultra Luxe Store Grows in Arts District


Carl Louisville spent a career on retail on Los Angeles’ affluent Westside, but in 2011 he decided that opportunities lay east. He opened the ultra-luxe boutique Guerilla Atelier in the Skid Row–adjacent Arts District in downtown Los Angeles.

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Old Fame Tries Something New

Old Fame

After starting a career in fashion design and leading a surfwear company called Old Fame, Steven Esterley was dying to try something different.

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Balenciaga to Rodeo

French fashion house Balenciaga opened its second American flagship at 353 N. Rodeo Dr. recently.

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Au Courant: Social Change By Boutique

Kelly Fielding took an extended break from Los Angeles' fashion rat race to go backpacking in South America and work in a women’s shelter in India. At the women’s shelter, clothes were made for export and Kelly had an Eureka moment. She could work on changing the fashion business and help people, if she sold clothes from places like the shelter and artisan co-ops around the developing world. She will produce a grand opening party for boutique Au Courant - which sells these fair trade clothes - on July 19.

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Niche Suit Maker Jimmy Au’s Leaves Beverly Hills for Sherman Oaks

Jimmy Au’s

There’s only one store in the United States selling suits and gear for the shorter man; it’s Jimmy Au’s for Men 5’8” and Under, said Alan Au, company vice president.

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Diane Merrick – Back in Fashion

Once you’re involved in fashion, you never really say goodbye.

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Obsessee Doesn't Want Your Money

“Your money isn’t good here! We want your social media posts.” This is the mantra of a pop-up shop to produced July 15-17 by the online only media title Obsessee.

June Business Better Than Expected


For many retailers, there was no June gloom. They did better business than what many Wall Street analysts predicted.

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Melrose Ave To Get Wheels – With New Shuttle

Los Angeles’ Melrose Avenue has a long history of being the address to innovative boutiques. But the fabled boulevard also has been dogged by the same complaint year after year. The city blocks are too long. Enter the Melrose Shopping Shuttle.

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Cult Gaia Pops

Making floral crowns was a hobby for fashion student Jasmin Larian. Fast forward to 2016, she parlayed a craft business into fashion label Cult Gaia. All things Cult Gaia will be on display at its first pop-up shop, at the Platform boutique retail center in Culver City. The shop popped on April 9

L Brands Beats Estimates During Soft March Business


L Brands—the parent company of Victoria’s Secret, PINK and Bath & Body Works—beat Wall Street estimates.

Anne Fontaine’s Gala South Coast Plaza Runway Show


Designer Anne Fontaine made a trip to South Coast Plaza in Costa Mesa, Calif., for her label’s first comprehensive West Coast runway presentation.

Roach to Head Volcom Women’s


Lyndsey Roach, an action-sports veteran, was named the global head of women’s business for Volcom, it was recently announced.

Surf’s Heartland No Longer No-Go Zone for Designer Styles: Kin Opening in Huntington Beach


For decades, Main Street and Pacific Coast Highway in Huntington Beach, Calif., have been known as the Rodeo Drive of Surf.

Majors Market Buzzing

Trade Shows

The 2015 Back-to-School season was considered a disappointment for much of the juniors market, but the future looks bright, according to many of the exhibitors at the April 4–6 run of LA Majors Market, primarily held at the California Market Center in downtown Los Angeles.

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Anne Fontaine's Gala South Coast Plaza Show

Franco-Brazilian designer Anne Fontaine made a trip to South Coast Plaza in Costa Mesa, Calif. on March 31. The occasion was a gala runway show for the international brand’s Spring-Summer 2016 season.

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Louis Vuitton Men’s To South Coast Plaza

South Coast Plaza is Louis Vuitton central. The luxury resort already had three Louis Vuitton boutiques. Now, it's going to get a fourth - Louis Vuitton Men's.

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M The Movement Goes Public

The M The Movement produced a trunk show March 29 at restaurant The District by Hannah An. Take a look.

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The Festival Line With Rock ‘N’ Roll Collab

It's “festival” season now. Before she makes an appearance at Coachella Valley Music and Arts Festival, Z Berg, of the band Phases, announced a limited edition fashion collaboration with Christy Dawn, a fashion designer from Los Angeles' Venice Beach.

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Aella: From L.A. E-Tail to a Bloomie’s Pop-up


Eunice Cho always thought that chic office clothes were uncomfortable and too high maintenance. She wanted bottoms from her Los Angeles women’s fashion line, Aella, to look like slacks but feel like yogawear.

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LAMM Crowds Mixed

LA Men's Market

Wind was kicking up outside, but the emphasis was on summer for the LA Men’s Market, which took place March 29–30 on the 10th-floor events space at the California Market Center in downtown Los Angeles.