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Andrew Asch

Stories by Andrew

Caruso Closes Escrow on Palisades Enclave.


Rick Caruso, developer of The Grove and The Americana at Brand retail centers in the Los Angeles area, announced Nov. 25 that his company, Caruso Affiliated, closed escrow on Swarthmore Avenue in the wealthy enclave of Pacific Palisades in Los Angeles.

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Sleepy Jones to Open in Santa Monica. Calif.

Spade and Buri

Spade started Sleepy Jones and on Nov. 20, he held a grand opening for a 650-square-foot Sleepy Jones boutique at 1318 Montana Ave. in Santa Monica, Calif.

Element Goes Global: New Executives, New Boutique


Element, an Irvine, Calif.–based brand owned by Billabong International Ltd., announced on Nov. 24 the hiring of two European executives.

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Naked Princess To La Cienega

It's some pretty impressive real estate across from West Hollywood’s Melrose Place quaint lane of high end boutiques. The building is 653 N. La Cienega. French Fashion Star Catherine Malandrino ran a boutique at this address, and earlier this year, Naked Princess, a lingerie and contemporary label moved into the two story building. In the front there’s a garden. On the second story there is a VIP lounge.

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Barbie Loves Wildfox: The Party

Wildfox introduced its “Barbie Loves Wildfox” collection last week. Time to party. Check out the guest list which ranged from Wildfox chief executives to Kardashians.

Wet Seal Hires Team to Explore Sale

Beleaguered retailer The Wet Seal Inc. announced Nov. 24 that it hired a team to help the Foothill Ranch, Calif.–based retailer to look for “strategic and financial alternatives,” which can be industry lingo for considering an array of new directions for the business, including a sale.

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New Standalone Shop in Santa Monica

Ron Robinson

After almost 20 years of doing business in the well-off seaside city of Santa Monica, Calif., Ron Robinson was told to vacate his successful Ron Robinson shop at the landmark Fred Segal compound in May. The entire Fred Segal building at 500 Broadway was going to be torn down to make way for construction of a mixed-use building of residences and restaurants.

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Jen Awad’s Lovelace Collection

We missed Jen Awad at the last edition of Los Angeles Fashion Week. However, the designer best known for making clothes for the rock ‘n’ roll set made a splash Nov. 20 at West Hollywood boutique Orphic. She presented her new Lovelace Collection.

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The Stronghold X Red Wing party

You don’t get more heritage than The Stronghold. The denim and clothing store on 1625 Abbot Kinney Blvd. in Los Angeles makes workwear styles with a Roaring ‘20s feel. It makes sense that The Stronghold would partner with other heritage brands. On Nov. 21, it held an event for Red Wing shoes. The party celebrated the venerable footwear label’s Kangatan 8180 boots, a green leather boot, which was designed for baseball player Ted Williams.

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August Getty Atelier’s Fabulous Dinner

The young, the beautiful and the outrageous convened at a fashion shindig for August Getty Atelier at the Montage Beverly Hills last week. Along with new designer August Getty, Tyra Banks was on hand, along with Taylor Spreitler, an actor and producer, and Vicky Vox, drag queen, entertainer and a model for designer Marco Marco’s notorious debut in 2013.

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Clare V. Takes A Bow in Santa Monica

A Clare V. store opened at 1318A Montana Ave., in Santa Monica, Calif. Nov. 20, adjacent to the new Sleepy Jones boutique and Aero theatre,a favorite of Westside cineastes. There was a store party featuring an appearance by brand founder Clare Vivier herself.

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Nasty Gal Opens on Melrose

Nasty Gal Bows

A line of fans and shoppers snaked around the corner of Melrose Avenue and N. Kilkea Drive in Los Angeles on the morning of Nov. 21 to take in the opening of the first physical boutique for Nasty Gal

Kirwan, Owen to Helm Gap Divisions


Gap Inc. announced Nov. 20 that Jeff Kirwan was named global president for the Gap brand and Andi Owen was named global president for Banana Republic brand.

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Flagship on Rodeo Bows, Chief Honored at Walk of Style


On Nov. 19, Christopher Bailey, chief executive officer and chief creative officer of Burberry, picked up his plaque from the Rodeo Drive’s Walk of Style.

Tankfarm, Schott NYC Opening at Americana at Brand


The men’s clothing line has sold at retailers such as Planet Blue, Kitson and Nordstrom in the past. By Black Friday, the traditional start of the holiday season, Tankfarm plans on opening a 1,300-square-foot boutique at the Americana at Brand retail center in Glendale, Calif.

Nasty Gal Takes a Bow on Melrose


Prominent e-commerce emporium Nasty Gal opened its first physical store Nov. 21 at 8115 Melrose Ave. in Los Angeles. The space formerly housed a store in the boutique chain Madison.

PacSun Hires New Marketing Chief


Pacific Sunwear of California Inc.’s marketing campaign, Golden State of Mind, will be expanding.

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Dropping By Santa Monica Place Store


Diane von Furstenberg visited her recently opened DVF store at the Santa Monica Place retail center on Nov. 17.

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Opening on Abbot Kinney

Hyden Yoo

The Hyden Yoo brand opened its first fashion boutique on high-profile Los Angeles fashion street Abbot Kinney Boulevard earlier this month.

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Mothersbaugh’s Mutated Eyewear Party at Ron Robinson

Mark Mothersbaugh frequently thumbed his nose at authorities wearing goofy glasses (check out the cover of 1982 album Oh No! It’s Devo.) Years later, the music innovator worked on his own line of eyewear with Baumvision. Called Mothersbaugh by Mothersbaugh + Baum, the Ron Robinson boutique held a reception for the new line on Nov. 19.

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Shark Toof Attacks DTLA

Downtown Los Angeles has been building a reputation as a district for high end boutiques, but DTLA also continues to be an address for ambitious art projects. Recently, the area welcomed a 100 foot wide mural of two fearsome looking sharks by muralist/contemporary/street artist who goes by the name Shark Toof.

Nasty Gal Opens on Nov. 21

LA Retail

Prominent e-commerce emporium Nasty Gal confirmed that it will open its first physical store on Fri., Nov. 21, at 8115 Melrose Ave. in Los Angeles, the space formerly housed a location for boutique chain Madison.

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Westfield Style’s Cocktails & Couture with Monica Rose

Westfield Style at Westfield Topanga got its Project Runway on at its recent Cocktails & Couture event. Monica Rose, a stylist, helped judge gowns created by students from FIDM's Design Lab.

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Flagship’s Fall Party

Just when the weather is beginning to feel like fall, the Flagship agency threw a party Nov. 13 for the fall looks of its brands. Take a look!

Holiday Sales To Increase 4.1 Percent Despite Challenges, Forecast Says


Economic indicators point toward an increase in sales, 4.1 percent, for the upcoming winter holiday season, Kimberly Ritter-Martinez, an economist for the Los Angeles County Economic Development Corp., said during a 2014 holiday retail panel at the Glendale Galleria mall in Glendale, Calif., on Nov. 13.

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Visual Display: A Look at Project’s New Booths

Trade Shows

Las Vegas’ Mandalay Bay Convention Center hosts sprawling fashion trade shows Project, ENK Vegas,the eclectic Pooltradeshow and the higher-end Men’s trade show as well as The Tents.

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Quiksilver to Pasadena

Boardriders Club

Surf giant Quiksilver Inc. will open a location for its Boardriders Club store in Pasadena, Calif.

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Visual Display: Agenda’s Award Winning Booths

Trade Show

Most trade show booths are plain 10-by-10 affairs, and they give a clear message: Trade shows are just about business.

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Tech in Made-to-Measure

Alton Lane

Alton Lane has a tech angle on a luxe category with a long history: the made-to-measure suit.

Unique Solutions Design to Open California HQ


Unique Solutions Design Ltd., makers of the Me-Ality apparel size-matching service, which has been piloted at select Bloomingdale’s locations, announced the opening of a California headquarters and a new chief executive officer, who will serve at the company’s office in Santa Clara, Calif.

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Fashion Veteran Launches Hybrid Retail, Showroom Space

Hail Mary

Everyone in boutique retail juggles an increasing variety of tasks, ranging from traditional jobs of buying merchandise to newer jobs such as handling social media, and Marie Shaffer hopes to cover every base of the fashion industry at her shop, the Hail Mary Boutique and Denim Bar.

Boutique for Eva Franco Takes a Bow


Los Angeles–headquartered designer Eva Franco opened her first solo branded boutique Nov. 6, located at 1555 Echo Park Blvd., close to the fashion store Tavin in Los Angeles’ Echo Park neighborhood.

BeachRiot, Vissla, Billabong Nominated for SIMA Image Awards


The Surf Industry Manufacturers Association has awarded hot new brands and veterans of the surf industry SIMA Image Awards for the past 12 years, and on Nov. 12, the trade group announced nominees for the 2014 SIMA Image awards and a new award category—the SIMA Honor Roll.

Investors See Surf, Streetwear Poised for Growth


Surf’s up for dealmaking for action-sports and streetwear brands. In the past month, private-equity companies have announced investments in the brands and retailers in this market.

First Spanx Store Opening in Southern California


Spanx is scheduled to open its first California store Nov. 16 at the Santa Monica Place retail center in Santa Monica, Calif.

Sandro, Maje Open at South Coast Plaza


French brands Sandro and Maje have opened stores at South Coast Plaza in Costa Mesa, Calif. Sandro’s 1,530-square-foot store features the brand’s new design concept.

Gucci to Westfield Topanga


Gucci, the Italian fashion house, opened its third Los Angeles–area store last week.

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Amuse Society’s New E-Commerce Site


Surfwear veterans Summer Rapp and Mandy Fry made a splash when they launched their Costa Mesa, Calif.–headquartered Amuse Society label in January. Since then, they have introduced their fashion beach-lifestyle label at the Miami SwimShow in Miami, Fla., and won the “breakout brand” award at the Agenda trade show in Long Beach, Calif.

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Retail at Fourth & Traction Announced

A century ago, Coca Cola ran a bottling plant at 963 East 4th St., in what is now Los Angeles’ Arts District. Earlier this month, the building’s current owners, GPI Companies and Atlas Capital, announced that the building would be renamed Fourth & Traction and the former bottling plant would get a new look, which will include some retail.

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Pale Violet's Fashion Shots

The Pale Violet boutique opened in downtown Los Angeles earlier this year, but last week, a gallery show of portraits from photographer Ian Maxion. The preferred color? Pale Violet of course.

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Max Mara’s Ballets Russes Book Party

On the heels of its soiree at South Coast Plaza, Max Mara held a gala at its Rodeo Drive boutique for the book Irina Baronova and the Ballets Russes de Monte Carlo, which was written by Victoria Tennant. Pictures. Plenty of Hollywood movers and shakers were there including Jason Blum of Blumhouse Productions and Mike Medavoy of Phoenix Pictures. Medavoy hosted the event.

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Jungmaven’s US Made Party at Charlie’s

Venice boutique Charlie’s Los Angeles opened this summer with a mission to sell only US made apparel brands. There was a big party Nov. 7 at Charlies where hemp fashion brand Jungmaven gave out free T-shirts. Yahoo!

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Santa Makes an Early Visit to Glendale Galleria

It still feels like summer in Southern California, but that didn’t hold up Santa. The North Pole resident made an appearance at the Glendale Galleria retail center on Nov. 6. Dreamworks Animation designed a Christmas village for the Galleria called Adventure to Santa.

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It’s a DVF World in SoCal

Diane von Furstenberg has been a towering figure in fashion for four decades. This week, the queen of the iconic wrap dress rolled out boutiques at some of Los Angeles County’s most prestigious retail centers.

October Sales Results Mixed


October, the month of the popular Halloween holiday, wasn’t as scary as some expected but didn’t offer a lot of treats either.

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Alternative Takes a Bow

Levi's California Collection

Levi Strauss & Co.’s new brand, Levi’s California introduced a collection designed by Nic Rendic, Levi’s global design director.

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Aussie Brand Makes Comeback With L.A. Knowhow


Ksubi is preparing for an LA comeback.

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Restaurant Could Be the Missing Piece for Robertson Revival


Once the address for the most coveted commercial real estate in Los Angeles, Robertson Boulevard has seen the fashion boutiques move out and move in over the years, but since Newsroom Café closed in September, some of the street’s businesses are anxious over the prominent thoroughfare’s future.

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Opening Melrose Store

Nasty Gal

E-commerce emporium Nasty Gal is taking its show to a bricks-and-mortar store on Los Angeles’ Melrose Avenue.

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Beverly Center: Style and Chinese Dollars

Chinese tourism and business has become increasingly important to California’s economy, and retailers have been looking for ways to get more involved in that business. Beverly Center may have found a way to cultivate future Chinese business. It’s seminars and styling advice!