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Andrew Asch

Stories by Andrew

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GGeisha’s Fashion Underbelly

It’s a new year, and for the notorious GGeisha, flipping the calendar means a new party. Welcome to the new monthly, Underbelly.

Wet Seal Files Chapter 11

Juniors retailer The Wet Seal Inc. announced Jan. 16 that it has filed a voluntary petition for chapter 11 bankruptcy in the United States Bankruptcy Court for the District of Delaware.

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Surfin’ Byrd’s Board Comb

The trade show season’s major surf friendly trade shows; Agenda and Surf Expo, have already wrapped up successful events. But we still have surf on the mind. And look what popped up! A comb made out of surfboard fins by grooming company Byrd and boarding company Futures Fins. Cowabunga!

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Kitson to Mayor: Let’s Talk


Los Angeles Mayor Eric Garcetti’s website encourages people to share their ideas to create jobs and deliver better city services for the City of Angels, but Fraser Ross, founder of the Los Angeles–based boutique chain Kitson, said he has been unable to speak with the mayor about L.A. retail.

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Sunny Skies & Busy Booths for East Coast Surf Trade Show

Surf Expo

While much of the Eastern Seaboard suffered under a cold snap Jan. 8–10, weather in Orlando, Fla. was a good backdrop to Surf Expo, the veteran trade show for surfing and other water sports.

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I Love Ugly’s La Brea Bow

The black walls and tinted windows of the store on Los Angeles' La Brea Avenue look foreboding. The shop’s name only brings up more vexing questions. I Love Ugly

Holiday Sales Increase 4 Percent With Mixed Results


Sales for the winter holiday season increased 4 percent to $616.1 billion, according to the National Retail Federation, slightly missing forecasts.

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Je Suis Charlie: After The Hashtag

Anguish and outrage over the assassinations of the editorial staff at Charlie Hebdo on Jan. 7 has become the cri de coeur for those who love freedom of expression.The hashtag Je Suis Charlie proclaiming solidarity with the assassinated journalists has covered Twitter and Facebook, and the statement has taken root beyond the online world, including T-shirts. Kitson's Fraser Ross talks about making a T that expresses solidarity with freedom of speech, but also avoids appearing that it is capitalizing on tragedy.

Nasty Gal Has New CEO

Executive Moves

Nasty Gal founder Sophia Amoruso named Sheree Waterston the new chief executive officer of the Los Angeles–headquartered retailer.

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Donald Drawbertson, King of the Fashion Doodle, to Cooper

Donald Robertson has an alter-ego; Donald Drawbertson, a pop artist who makes whimsical, chic doodles, and brings them to the fashion masses.Drawbertson continues to make pop art, and a Cadillac bearing his art, and lipstick, will drive by Cooper Design Space building in L.A.’s Fashion District noon, Monday, Jan. 12.

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2015 Starts With Busy Trade Show


A cold winter helped produce a hot show at Agenda, the first trade show of the 2015 trade-show season, which ran Jan. 5–6 at the Long Beach Convention Center in Long Beach, Calif.

December Seen as Modest


December retail sales results were described by analysts as good but modest.

Macy’s Inc. Announces New Stores and Organizational Changes


Macy’s Inc. announced Dec. 8 that it would build two stores in California and that it would close a few under performing stores in the state. The news was part of an announcement of sweeping changes at the department-store giant.

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Eco & Art-Driven

Together California

There’s another world, hidden in plain sight, said Lily Chehrazi and Benedict Barrett, owners and designers of the fashion brand Together California.

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Ingear Fashions Introducing Licensing Swim Line Based on the Popular Beer

Corona Swim

Constellation is upping the ante for marketing the popular beer, and its next step will be rolling out a women’s swimwear line bearing the Corona logo produced by Ingear Fashions Inc.

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Agenda Emerge: Under the Hood of Nike, Obey and Hurley

What makes the founders of storied brands such as Nike, Hurley and Obey tick? Bob Hurley, Shepard Fairey of Obey and Tinker Hatfield of Nike gave a few clues at Agenda Emerge on Jan. 6.

Wet Seal Shutters 338 Stores, Fires More than 3,000

retail closings

Beleaguered retailer The Wet Seal Inc. announced on Jan. 7 that it will close two-thirds of its fleet of more than 500 stores after being unable to negotiate favorable terms with its landlords, it also cut the jobs of thousands of its workers.

Caruso to Receive NRF Foundation’s Disruptor Award

Retail Real Estate

The NRF Foundation, the non-profit division of National Retail Federation, the largest trade group for U.S. retail, will feature Rick J. Caruso, developer of The Grove and The Americana at Brand, in “The List of People Shaping Retail’s Future.”

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Agenda: Show Starts, Grab Yer Caps

Streetwear and action sports brands love caps, and Agenda trade show is all about streetwear, action sports and fashion. So being good trade show producers, Agenda will give its VIP streetwear and action sports people what they want. Caps! Think caps from Hurley, Herschel Supply Co., and DeathWish Skateboards, which will be given to VIPs at the Agenda trade show in Long Beach, CA., which starts today.

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Retro Street for PacSun Exclusive


The music of tattooed rapper YG shot up Billboard charts in 2013. In 2015, he’s starting on a fashionable note thanks to a partnership with RVCA, one of the leading lifestyle, fashion and action-sports brands to come out of Orange County, Calif., in the past decade.

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Brand Buiding Starts With the Hat


Eventually, Sunset.Vintage.Flex will offer all categories of clothes, said Rico Curry, the Los Angeles–area line’s founder. Yet since it started in 2013, the nascent brand’s focus is on headwear.

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A Peek Into the Flagship Remodel

The Hundreds

In a business where the remodel of a flagship store can take more than a year, The Hundreds, a high-profile streetwear brand, wasted no time in getting its flagship back in the game.

2014 in Review: Notable Retail Openings and Closings

Ace Hotel takes a bow in downtown Los Angeles. Many hope the boutique hotel will be the catalyst to bring high-end retail to downtown’s Fashion District.

Altamont Capital Leads Strategic Investment in Hybrid Apparel

Altamont Capital Partners finished the year with the announcement that it made an investment in another clothing business.

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DJ Mustard X Crooks & Castles

On the heels of performing at the Karl Kani 25th anniversary party on Dec. 13, DJ Mustard dropped by Crooks & Castles Fairfax Avenue flagship in Los Angeles Dec. 21, to celebrate his album Ten Summers.

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Pez Cantina: Fashion District Edge To L.A. Foodie Obsession

L.A. foodies have been salivating over the debut of Chef Brett Thompson’s newest restaurant Pez Cantina for about a year. California Apparel News uncovered the high end Mexican seafood restaurant's Fashion District edge.

2014 Retrospective: Retail Sales: Target, Macy’s Navigate Tough Year


As 2014 came to a close, Target Corp. was still dealing with the massive data breach of 2013 and taking steps to bring back the Minneapolis-headquartered company’s cheap chic glory days of the 1990s.

2014 Retrospective: Retail Sales: Urban Outfitters/Wet Seal


2014 has been a year of headlines for Urban Outfitters Inc and business seems to have been particularly tough at The Wet Seal Inc.

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Tiniest Flagship


Alexander Khater,owner/creative director of the 2-year-old downtown Los Angeles brand LAEX, planned to turn conventional wisdom on its head with the firstLAEX flagship, which opened Dec. 8 at 218 W. Eighth St., on the corner of Broadway, in downtown Los Angeles.

Shawmut Names New CEO


Shawmut Design & Construction has worked on many high-marquee projects on Rodeo Drive and has also done work on the Saint Laurent flagship on Rodeo and Louis Vuitton, which is scheduled to take a bow in the first quarter of 2015.

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Venue Tradeshow Grows with New Dates, New Location

Trade Show

Miles Canares, Venue’s founder, recently announced major changes to the biannual show’s schedule and a new location for the show. However, the event willcontinue to mostly be devoted to men’s streetwear and emerging brands.

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Shepard Fairey, Bob Hurley to Speak at Agenda Emerge

Agenda Emerge is something like TED Talks for the streetwear, action sports and fashion crowds. At the upcoming Agenda Emerge, Shepard Fairey of Obey and Bob Hurley of Hurley will take the stage.

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For months, shop-owners around the District La Brea compound in Los Angeles heard gossip that, Grammy award winner and entrepreneur, was going to open a shop in the compound, which is located across the street from pioneering specialty store American Rag. The music star’s shop opened today.

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Bringing Hip Hop Home: Karl Kani’s 25th at WildStyle

Karl Kani, one of the heavyweights of urban fashion stepped back into the ring on Dec. 13.

Wiggett Named Bebe CEO

Executive Moves

Jim Wiggett was named as the permanent chief executive officer for Bebe Stores Inc.

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Coach’s Rodeo Gala

The hard work is over for Coach, and Dec. 11 was the time to party.

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The Mysterious Los Vladimirovich Pops

Men’s fashion labels don’t come more mysterious than Los Vladimirovich. California Apparel News investigates.

Altamont Continues Its Action-Sports Play


In November, the Palo Alto, Calif.–headquartered private-equity firm announced that it had made significant investments in action-sports brands Huf Worldwide Inc. of Los Angeles and Brixton, which is headquartered in Oceanside, Calif.

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2014 Newsmakers: Iconic L.A. Retail Tests the Waters in Las Vegas


High-end shopping has been part of the Las Vegas Strip experience for years, but 2014 was the first time Los Angeles retail came to the strip.

2014 Newsmakers: Rodeo Drive Construction Brings Even More Luxury to Beverly Hills


This was a big year for remodels and construction of new buildings on Rodeo Drive, often considered the most exclusive of luxury shopping districts in Southern California.

2014 Newsmakers: Nasty Gal Rising


On the heels of the Nov. 21 debut of the hip e-commerce emporium’s debut of its first physical shop at 8115 Melrose Ave. in Los Angeles, it’s getting ready to open another boutique. The second shop will be located at 1254 Third Street Promenade in Santa Monica, Calif. It was the former site of a MNG by Mango.

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2014 Newsmakers: Ace Moves Into Fashion District


The Ace Hotel was one of the most highly anticipated projects to open in the Los Angeles Fashion District.

2014 Newsmakers: MAGIC Parent Advanstar Acquired

Trade Show

Twice a year, more than 5,000 brands and more than 65,000 attendees decamp to Las Vegas to show their latest wares at the sprawling über trade show MAGIC and its sub shows, which include WWDMAGIC, Project, ENKVegas, Pooltradeshow and Sourcing at MAGIC.

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Guerilla Atelier & The Lost Warhols

Carl Louisville, founder of the Guerilla Atelier boutique at the edge of downtown Los Angeles, mixes a Californian sense of refinement with an Arts District sense of adventure at his shop, and Dec. 10 was the atelier’s night for giving back with a photographic series called The Lost Warhols.

Wet Seal Discusses Bankruptcy, Other Options During 3rd Quarter Call

Retail Finance

During a conference call on Dec. 10, executives of The Wet Seal Inc., discussing third-quarter results, raised the possibility of a company bankruptcy.

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Uniqlo: 1,000 Ways To Thank L.A.

After opening a bunch of emporiums in Southern California, Uniqlo planned to give away some holiday freebies around Dec. 13. Check it out.

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Kaye Morales After Style Fashion Week

After making her L.A. debut with a Style Fashion Week runway show in October, Kaye Morales returned to the Philippines to work on her self-named collection's fall/winter 2015 line called Samurai.

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Rachel Tribble: Peace, Contradictions & Skateboarding

Artist Rachel Tribble made some paintings inspired by meditation and peace, but the art was placed on something known to disrupt order on sidewalks all over the world; the skateboard.

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Caruso Outlines Plans for Palisades Village

neighborhood development

Reviving a long-gone movie theater, introducing unique, boutique retail, building a park; these are some of the new features that Rick J. Caruso plans to bring to his proposed Palisades Village development in Los Angeles’ exclusive Pacific Palisades enclave.

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The Treeman Cometh

Venice boutique In Heroes We Trust threw a party dubbed Theatre on Dec. 5, and in a case of a party living up to its name, it was visited by Venice-style agitprop; the Tree Man of Venice planted his feet at the party.