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Andrew Asch

Stories by Andrew

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A.P.C.’s Big Party

Kanye West, Roman Coppola and Waris Ahluwalia joined A.P.C. Founder Jean Touitou on Oct. 23 for a debut party for the French brand's Melrose Place boutique.

American Rag to Open in Shanghai


American Rag Cie is taking its show to the world. The pioneering Los Angeles retailer announced that the company recently signed off on a licensing deal that will bring American Rag to Shanghai, possibly in the first half of 2015.

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New Hires at Element


Element, the Costa Mesa, Calif.–based brand owned by Billabong International Ltd., announced new hires recently.

Active: New President, Plan for Growth


Rick Mina, former chief executive officer and president of Foot Locker North America, was named president of Active Ride Shop, a 21-store chain headquartered in Rancho Cucamonga, Calif., that is devoted to action-sports brands.

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Basics on a Local Mission


When Robert Lohman and Matt Boelk started the Los Angeles–based Groceries Apparel brand in 2010, they were advised that they could not launch their type of business—a vertically manufactured eco-basics brand. Critics said it was too niche and too expensive to build. Just one mistake could cripple the whole venture. Their advisers were almost right.

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Project Ethos’ LAFW Show

Project Ethos mixed sizzle and good works at its LA Fashion Week show, all of which took a bow at the Avalon Hollywood club.

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From The Underground - Skingraft’s Flagship Party

Underground celebs and designers made their way to the Oct. 18 opening of the Skingraft designer label’s new flagship at the corner of 8th & Spring St. in downtown Los Angeles. For many it was the underground store party to be seen, but for Jonny Cota, founder of Skingraft, the new shop represented a new statement for the leather and avant garde - fashion label. “This is the brand grown-up,” Cota said of the new flagship for the label which has frequently produced runway shows at Mercedes-Benz Fashion Week in New York, and back-in-the day when MBFW was in L.A

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The Scotch Sartorial: Start of a Movement?

We live in a casual world. Thanks to Silicon Valley, malls filled with basics brands and changing dress codes, Jeans and hoodies work in almost any situation. But the designers who appeared at The Scotch Sartorial on Oct. 19 want to present an alternative.

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Cheyann Benedict On Coastal Road

For her new collaboration, Cheyann Benedict found inspiration in Florida. Specifically, inspiration was found in the art town of Santa Rosa Beach on Florida’s Gulf Coast. It’s the headquarters of Coastal Road, an accessories label which specializes in a unique digital printing method on leather bags. At an intimate Oct. 18 gathering at the Cheyann Benedict boutique, Benedict and Coastal Roads’ Christie Casillo unveiled the collaboration where Benedict’s lava design was printed on an a Coastal Road clutch. The lava print dress and the clutch can be purchased at and at the Cheyann Benedict boutique. Voila.

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Ministry of Supply Pops in L.A.

The Ministry of Supply brand recently moved into the Los Angeles pop-up space curated by the Liberty Fashion & Lifestyle Fairs trade show. The brand aims to mix elements of activewear and officewear into the emerging men’s brand. The pop-up is scheduled to run until Oct. 26

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Wildfox’s Wild Store Opening!

After years of producing fabulous runway shows at Mercedez-Benz Fashion Week Miami, Wildfox planned to pack all of its galm in its first flagship store in the Sunset Plaza boutique district. Check out pictures of the Oct. 16 debut party.

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#CheckYourSelfie/Keep A Breast

Keep-A-Breast has partnered with various action sports fashion labels to raise funds and awareness for breast cancer research. On Oct. 16, it held a bowling event in Santa Monica for its #CheckYourSelfie initiative. It asks women to post a clothed selfie picture, placing three fingers to their breast to symbolize a monthly commitment to check for breast cancer.

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Nick Waterhouse…Tanner…At The Foundation

Nick Waterhouse is a pretty groovy guy. Plays a Van Morrison-esque, rockin' blue-eyed soul, got that clean-cut Buddy Holly/Marshall Crenshaw rockabilly look. GQ did a blog about him this summer. True to the fashion angle, he played The Foundation showroom at the Cooper Design Space in downtown L.A on Oct. 16. It was a celebration for a Tanner Goods/Danner Goods footwear collab.

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Shop Til You Drop, For A Cause - at The Citadel

Shop till you drop. You hear that every day. But Citadel Outlets near downtown L.A. wants you to shop till you drop for a cause. Check out the 9th Annual Shopping Extravaganza on Oct. 18.

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Refinery 29 x Simon at Brea Mall

The Shopping Block comes to Brea Mall on Oct. 18. This event collaboration between Brea Mall Owner Simon and Refinery 29 will produce beauty bars, a stylist concierge, a “DIY” station and millenials to kibbitz over next year’s fashions.

Crowded LA Market Schedule Draws Major Retailers and Specialty Stores

Trade Show

Buyers ranging from major retailers such as Bloomingdale’s, Neiman Marcus and Nordstrom to key specialty stores and e-tailers such as ShopBop, Ron Herman, Fred Segal and Beckley turned out for the recent run of Los Angeles Fashion Market, which was spread across multiple showroom buildings and several returning and new trade shows.

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DTLA Boutique Takes a Bow


After working as a senior buyer at American Rag, a head designer at Joe’s Jeans and a director of merchandising at Planet Blue, the next step for Jennifer Althouse was to open a high-end, multi-brand women’s boutique in downtown Los Angeles.

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Sue Wong Kicks off Style Fashion Week

Style Fashion Week kicked off its Spring 2015 runway shows on Oct. 15 with an epic 76-look production by Sue Wong. Wong, a veteran Los Angeles, couture and eveningwear designer, reached to the world of fantasy for the collection’s theme: Fairies & Sirens. According to the show’s program, the theme represents something of the yin and yang in every woman.

Quiksilver’s McKnight Steps Down

Surf Report

Bob McKnight, founder of surf giant, Quiksilver Inc., will retire from his position as executive chairman of the Huntington Beach, Calif.–based company

Wet Seal Announces Job Cuts

Retail Report

The Wet Seal Inc. announced on Oct. 14 that it would eliminate 78 jobs as part of the beleaguered retailer’s cost-savings plan.

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MarcoMarco: Drag Queens, Underwear, Anna Wintour?

Marco Morante, the costume designer for Britney Spears and a brigade of other celebs, produced a runway show for his MarcoMarco line of underwear at Vibiana in downtown Los Angeles on Oct. 14 The MarcoMarco line was just one part of the show. Taking the runway was a vertiable revue of drag queens with names like Mayhem Miller and GiGi Gorgeous on the runway. Since I cannot put it in a more hilarious way than Marco, you're going to have to read his letter to Anna Wintour in the show's program. It's in the blog!

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Gap in DTLA?

There’s been a much ballyhooed renaissance of high-end boutique retail in still gritty downtown Los Angeles during the past 18 months or so. Now it looks like contemporary retail is coming to the burgeoning enclave. Gap, the biggest specialty store on the globe, is coming to downtown Los Angeles.

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Have International Fashion Tour, Will Travel

The International Fashion Tour plans to produce runway tours of international designers in various U.S. cities in 2015, but on Oct. 13, this runway with wheels held a preview show at the California Market Center, featuring the looks of Pia Gladys Perey, Charles Cua and Melchor Guinto.

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Robert Talbott x Neiman Marcus

The Robert Talbott label has been on the move. Earlier this year, the elegant label rolled out a handful of shop-in-shops across the country. It recently announced that its Fall ’14 menswear collection will be sold at four Neiman Marcus locations and at Neiman Marcus. Stay classy!

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Max Mara’s South Coast Plaza Dolce Vita

It was a perfect California day, shorts and T-shirt weather on Oct. 12, but it still felt like the right time to view the stylish coats at the North American debut of the Max Mara’s Heritage Project Installation.

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Pink Tie Affair at California Market Center

Since 2010, Maxwell Dickson has been quietly running an art gallery in a building-full of fashion showrooms at California Market Center in Los Angeles, but the low key profile took a break on Oct. 11. Dickson put his self-named Maxwell Dickson gallery at the center of a gala Oct. 11 for the Pink Tie Affair, at Suite C919 of the CMC. One of the main activities for the night was an auction for his contemporary art to raise funds for Breast Cancer Care & Research Fund.

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Moods’ Metropolitan Fashion Week

It’s not just L.A. Fashion Week. It’s also Metropolitan Fashion Week! This fashion event was hosted by Mood Designer Fabrics in L.A. The runway is in the store window.

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Red Carpet Designer Chagoury in Scoop

Designer Gilbert Chagoury made a splash by designing red carpet gowns and eveningwear in Los Angeles, mostly sold at his atelier on 8378 Melrose Ave. Recently, he got into the ready-to-wear game. He placed several pieces at ScoopNYC at its Beverly Hills location and its online store

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Gucci’s Rodeo Bow

Gucci unveiled its remodeled emporium at 347 N. Rodeo Dr. recently. It’s the first of a few highly anticipated store remodels that will take a bow on Rodeo.

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Uniqlo’s Gala Beverly Center Debut

Uniqlo has been opening flagship stores all over Southern California, and on Oct. 10, the Japanese retailer held a pre-opening shopping event at its new Beverly Center flagship in Los Angeles

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Party for Amanda Shi

The Amanda Shi line took a bow with a soiree for the elegant line at pioneering retailer American Rag on Oct. 10.

Apparel Retailers—and Manufacturers—Offer Some Advice for the New Owners of MAGIC, Project and Pool

Trade Show

New ownership usually means change for any company. Following the recent announcement that U.K. company UBM PLC will acquire Advanstar for $972 million, many in the industry wondered what changes were in store for the trade show giant, whose shows include MAGIC, Project and Coterie.

September Sales Show Strength and Weakness


September looked good for retail sales, according to the International Council of Shopping Centers.

Forecast Bright for Holiday, But Analysts and Consumers Uneasy


Economists for the NRF, the largest retail trade group in America, forecast good business for the crucial holiday season. NRF released a forecast on Oct. 7 that predicts sales in November and December will increase 4.1 percent to $616.9 billion.

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Department Stores and Chains Turn Out

LA Majors Market

Business for the juniors and department store–focused LA Majors Market, which ran Oct. 6-8 at the California Market Center, was brisk, according to the market’s vendors.

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Go Sports Luxe, T-shirt and Distressed

Spring 2015 Fashions

Predictions and observations on next year’s juniors fashions that came out of the Barbara Fields Spring-Summer 2015 Trend Presentation on October 6-8.

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Showroom Profile: W5 Concepts

New Lines

For Karyn Kim, the questions all designers should ask themselves can be boiled down to a few Ws.

Gap’s Murphy Resigns

Executive Moves

Glenn Murphy, Gap Inc.’s chief executive officer and chairman, announced his resignation from the company on Oct. 8.

NRF Forecasts 4.1 Percent Increase in Christmas Sales

Holiday 2014

Expect a good Holiday season, according to a National Retail Federation forecast.

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Rachel Zoe at South Coast Plaza

Rachel Zoe styled looks for high profile women such as Nicole Richie, Britney Spears and Kate Beckinsale before launching her own media vehicles such as Bravo program The Rachel Zoe Project. On Oct. 9, Zoe will be at South Coast Plaza in Orange County to helm the Live the Look Fall trend presentation runway show.

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Alternative X Art of Elysium

Alternative gained notice for designing sustainable clothing at its Los Angeles studio. Recently, Alternative designed some soft tees to raise funds for Art of Elysium

Wet Seal’s Veteran CFO Resigns

Executive Moves

Steven H. Benrubi, the long-serving chief financial officer of The Wet Seal Inc., resigned from the struggling juniors retailer.

eBay and PayPal to be Separate Companies


It was announced on Sept. 30, that eBay Inc., the pioneering e-commerce market headquartered in San Jose, Calif., that had revenues of $4.4 billion in its second quarter of 2014, intends to spin off its PayPal division, which handles one in every $6 spent online, according to a PayPal statement.

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Making Eco Fashion Stylish and Profitable

Amour Vert

San Francisco–based Amour Vert’s creative director, Linda Balti was invited to become a member of the Council of Fashion Designers of America

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L.A. Company to Make CBGB Live Again


The styles inspired by the scene at the CBGB nightclub in mid-1970s New York, one of the world’s first punk clubs, made a big impact on global fashion, but the club closed in 2006. Los Angeles–based branding and licensing company Epic Rights plans to make CBGB a notable fashion name in the current era.

Western Wear Shop Boot Barn Files IPO


Boot Barn Holdings, a western apparel and footwear retailer headquartered in Irvine, Calif., wants to go public.

Specialty Boutiques, Major Retailers Try New Mix of Specialty and E-Commerce


For 15 years, Erica Dee Thomas believed that success for her series ofboutiques, came from being community fixtures, places where fashion people could gather. Now she believes the path to success goes through her clients’ doorsteps.

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Christian Azzinaro Debut

Christian Azzinaro has logged 10-years in L.A. fashion with repping his lines The Odds and Mint Currency, along with being a design consultant. His next project? His self-named line Christian Azzinaro. The first collection of the Christian Azzinaro line will be called Luna, and it is inspired by science fiction and men’s ready-to-wear

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GQ X Northern Grade in L.A.

Roving market Northern Grade will take its traveling show of Made In USA men’s fashions and products, and make a stop downtown Los Angeles’ Arts District on Oct. 4-5.

Advanstar Sold for $972 Million

Trade Show

Advanstar Communications Inc., producer of the biannual MAGIC Marketplace trade shows in Las Vegas, the biggest apparel trade show in North America, announced on Oct. 1 that it will be acquired for $972 million, by London-based media company and events producer UBM PLC.