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Andrew Asch

Stories by Andrew

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From Shanghai With Love: American Rag’s Chinese Designers

China became the manufacturer to the world this century, but the country also produces many innovative fashion designers. But Americans know nothing about them, This situation may be changing. On May 14, American Rag unveiled a shop-in-shop of Chinese fashion designers at its Los Angeles emporium.

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Jewel Toned: Taking It On the Road

What do you do when you are a hot, new shapewear brand that recently received some venture seed funding? If you are the folks at Jewel Toned, a West Hollywood, Calif.-based brand which fits the previous description, you take your act on the road. On May 19, they will take it the beaches of Los Angeles’s Venice district to show the lovely women of the area their new brand, and perhaps make a few sales.

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TyLynn Nguyen: "Inspired by All Things Minimal and Womanly"

Lingerie has become a bigger fashion obsession over the past decade or so, and designer TyLynn Nguyen threw her proverbial hat in the ring May 14. It’s when she held a trunk show for her TyLynn Nguyen Intimates line.

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Never mind the rain storm; Here’s Chase on Abbot Kinney

Never mind a giant rain storm on May 15, Abbot Kinney’s World Wide Mind Gallery was packed that night for a reception for street artist Chase.

Caruso to Start Campaign for Carlsbad Project


Rick Caruso, the founder and chief executive officer of Caruso Affiliated, laid his cards on the table on May 12. He held a press conference outlining his plans for a Caruso project in Carlsbad.

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New Retail Center Bows in L.A. County

The Point

Planet Blue, Lucky Brand and Michael Stars are scheduled to open stores at The Point, Los Angeles County’s newest retail center, which is scheduled to take a bow on July 30.

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Shop & Dine

Shop & Dine

Here are a few suggestions on the new restaurants and up-and-coming boutiques found in some of the major cities on the trade-show circuit.

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Clade & Styleloftz…Out In the Streets

It was time to bring fashion out of the studio and onto the streets, said Maya Reynolds, founder/designer of downtown Los Angeles men’s line Clade.

Miami’s SwimWeek Fashion Shows in July on Hiatus, but Trade Shows Will Continue

Trade Shows

IMG, which used to organize the Mercedes-Benz Fashion Week Swim runway shows, puts the Miami Beach event on hold.

Gardner to Helm Glendale Galleria

When looking for a new senior general manager for its high-profile Glendale Galleria retail center in Glendale, Calif., General Growth Properties picked a man working for its rival Simon.

Downbeat April Sales Affected by Weather, Port Delays


L Brands, the parent company to Victoria’s Secret and Bed, Bath and Beyond, and Steinmart, an off-pricer, reported same-store declines of 1 percent and 1.5 percent, respectively. Gap Inc. will report its April sales on May 11.

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Turk, Schoenfeld, Alberini Honored

Otis’ Big Show

Fashion students got the opportunity to show their styles at the annual Otis gala runway event.

California Manufacturers Look for Ways to Beat Drought


California’s State Water Resources Control Board took emergency measures to act on California’s harsh drought last month, ranging from restaurants not serving water unless requested to prohibitions against using potable water to wash down driveways and sidewalks.

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Ron Robinson’s Mother’s Day Fundraiser

For the lead-up to Mother’s Day at the Ron Robinson flagship store, the stylish boutique will hold a shopping party from 4 to 7 PM on May 7 for the Westside Family Health Center, which has been providing a wide range of low-cost health care services in Santa Monica for 41-years.

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Ron Robinson at the Fights

Every major city has its legendary stadiums for sports and music events. But one Los Angeles venue fitting this bill also has an untold story. It’s the Olympic Auditorium. It hosted Muhammad Ali fights, wrestling matches, Lucha Libre, and punk rock concerts. A group of documentary filmmakers held a launch party for their movie on the Olympic. It was held April 30 at the peaceful and civilized Ron Robinson boutique in Santa Monica.

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Kelly Slater: Shredding the Sheets

Here’s a look at the expanding biz for surfing wizard Kelly Slater. After announcing his clothing line Outerknown last year, he introduced Kelly Slater for PBteen. The bedding and homewares line for teens feature sustainable and recyclable materials.

Raj to Make Women’s Swim for Oakley


Raj Manufacturing—which produces swimwear under brands such as Ella Moss, Splendid, Hurley, Nautica and Reef—will add Oakley to its roster of licensed brands.

Baccus Named SVP of Caruso Affiliated


Chris Baccus was appointed to be the senior vice president of digital marketing for Caruso Affiliated.

Multi-Million Dollar Project for South L.A.


Ground was broken on a major retail development, Vermont Entertainment Village, in a formerly blighted area of South Los Angeles on April 29.

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Moda 360 Bows Alternative Trade Show

Trade Show

Moda 360 took a bow at The New Mart showroom building in downtown Los Angeles on April 25.

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Launching New Made-in-USA Capsule Line

Chip Foster

The Los Angeles area–based Foster seeks to source domestically everything from the rivets to the fabric in his capsule collection, Chip Foster Made In America, which he is aiming to ship on July 4.

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Brandblack to American Rag Cie

Brandblack, a sports lifestyle and performance brand headquartered in El Segundo, Calif., placed its latest looks in the window of the American Rag Cie boutique in Los Angeles on April 29.Dubbed Future Legends, the collection imagines what basketball styles might look like in the year 2050.

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Kelly Wearstler Party

Kelly Wearstler threw a party at her self-named Kelly Wearstler flagship boutique in West Hollywood April 29. The event celebrated the debut of fragrance Régime des Fleurs. It also showed a new look for the boutique. Take a look.

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Kitson Sale Keeps Going

Kitson was going to close its Now or Never Warehouse Sale on April 24. Instead the boutique chain added thousands of items to the sale and extended the sale to 7PM, April 30.

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Robert Talbott Takes San Francisco

Over the past year, the Robert Talbott a neckwear, shirting and lifestyle company headquartered in Monterey, Calif., started rolling out shop-in-shops in towns such as Beverly Hills, La Jolla, and Highland Park, Ill. Recently it opened a shop-in-shop just a relative short drive from its headquarters. The largest Robert Talbott shop-in-shop took about at The Hound Clothiers in San Francisco.

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Azul By Moussy: Int’l Fashion Wave

Headlines have called to attention new international fashion brands coming to America. There’s BNKR from Australia, which is scheduled to open a downtown Los Angeles shop in July. There’s also Azul by Moussy, a Japanese brand which has reportedly sold at American Rag and Fred Segal. Recently Azul by Moussy was picked up by Nordstrom.

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Chagoury Blooms on Melrose

Sure, it’s spring, but the cherry blossoms in the windows of the Chagoury boutique at 8378 Melrose Ave. in West Hollywood are not entirely about April flowers or spring showers. They represent a reopening of the Chagoury boutique and a new direction for the label.

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Oakley’s Art Dump

It’s called the Art Dump, a collective of artists who work for Girl Skateboards, doing some extra curricular trouble making. But there are fans who prize their Art Dump’s scrawlings. One major fan is the high profile Oakley sports performance and lifestyle label, which produced Oakley in Residence: Los Angeles. There was an event for The Art Dump's work at the Oakley in Residence creative space April 23 at 7763 Melrose Avenue. Check it out.

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Katin Pops at Conveyor@ Fred Segal

Katin, one of the originators of this thing we call surfwear, threw a big party April 23 to celebrate the label’s Spring 2015 looks. The looks were curated in a pop-up shop at Conveyor @ Fred Segal in Santa Monica. The Pop-up shop will be in biz until May 11.

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South Coast Plaza Opens 9,000 S.F. Chanel Boutique

Inspired by Coco

South Coast Plaza redesigned Chanel boutique is intended to feel like the Paris apartment of Coco Chanel, the legendary founder of the Chanel fashion house.

Lyon + Post: Don’t Pay Up Front for Fashion

Technology | Retail

Start-up e-commerce site Lyon + Post, headquartered in San Francisco’s Financial District, is one of a number of companies that offers a don’t-pay-upfront deal to its shoppers.

Streddo; E-commerce & Fashion Incubator Takes A Bow

Technology | Retail

Headquartered in Los Angeles, Streddo said it will work with new designers, emerging designers and even some proven fashion brands looking to become more-fierce competitors.

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Coast Modern: Bullish on the Small Brands


Bryce and Cecilia Cole opened independent boutique Coast Modern at 219 Main St. in Seal Beach, Calif., which is sandwiched between the port city of Long Beach and Huntington Beach, and gave itself the name Surf City.

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PacSun Opens Up With Santa Monica Store

No Doors

Pacific Sunwear of California made a gambit to stand out with its shop on the high-profile Third Street Promenade retail district in Santa Monica, Calif.

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Venice Rani Goes Kickstarter

The Venice Rani brand took a bow at the high end Salon Allure show in Miami last year. This week brand founder Tina Rani launched a Kickstarter campaign to fund the brand’s production for its Fall '15 season, which Rani intends to manufacture in California. ““Start-up costs are so high,”But my intentions for this brand is to open more creative jobs in this market,” she said. The goal for her Kickstarter campaign is $25,000.

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Control Sector In Malibu

Control Sector, a New York brand, showed a few Fall '15 looks in Malibu. Take a look.

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H&M: Drop off old clothes and Clean Up California

The State of California set a goal of recycling and composting 75 percent of its solid waste by 2020. Looks like H&M is helping out with that goal. People can drop off old/unwanted clothing and textiles at any H&M store. In return, participants will receive 20 percent off of their next H&M purchase.

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Theodore Beverly Hills Posts Store Closing Signs

It might be time to say farewell to pioneering boutique Theodore in Beverly Hills, which has sold contemporary and designer fashion in the wealthy city of Beverly Hills since the late 1960s. Big signs bearing the messages “Store Closing Sale!” and “Lost Our Lease” were posted in the windows of the Theodore boutique located at 336 N. Camden Dr., a few blocks from Rodeo Drive where the store started business in 1969. It moved to Camden Drive in 2008.

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Rosario Dawson’s Fashion Rising, Seal & Others at Opening Ceremony

Actress Rosario Dawson produced a reception for her company Studio One Eighty Nine, which showcases and celebrates fashion, arts and content from Africa. The reception was held April 17 at Opening Ceremony in Los Angeles. Jessica Alba, Seal and Shaun Ross joined in the fun.

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California Dreaming Debut

Wolk Morais

The California dream of tearing down convention and crafting an independent ethos is a serious goal and inspiration for designers Brian Wolk and Claude Morais.

PLM’s Next Step: Can Maturing Tech Foster Fashion Innovation?


High-profile fashion brands and apparel companies such as VF Corp., Billabong International Limited, Jerry Leigh and Stony Apparel Corp. all use product lifecycle management software to design clothes and bring them to market, but PLM vendors hope to make their software do even more.

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Burberry's London in Los Angeles

The venerable Griffith Observatory in Los Angeles was the backdrop for science field trips for thousands of students, the knife fight in the much ballyhooed 1955 film Rebel Without a Cause--- and on the night of April 16, there’s the London in Los Angeles fashion show produced by Brit brand Burberry.

Wet Seal to Go Private

Philadelphia-headquartered Versa Capital Management LLC, announced April 15 that it completed its acquisition of troubled retailer The Wet Seal Inc. The deal for an undisclosed amount was approved by United States Bankruptcy Court for the District of Delaware on April 1.

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Fred Segal to Bow in Tokyo

Brand Extension

Fred Segal, a boutique compound best known for infusing a luxe sensibility in Los Angeles’ casual lifestyle, is scheduled to open its first international location on April 17 in Tokyo—and it will be different from anything that the pioneering boutique concept has done, said Paul Blum, Fred Segal’s chief executive officer.

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Go Curvy’s Full Figured Trip to City Chic

Sherry Lee Meredith discusses all things in the full figured world for her web show Go Curvy. We liked it for its R&B theme song Go Curvy. Meredith also recently dropped by the City Chic store at the Glendale Galleria to discuss plus size fashion.

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Globe Int’l’s Violence Ordinaire…At American Rag

Violence Ordinaire took American Rag CIE on April 9. The colloboration collection from Globe International and Desillusion Magazine took a bow at the high profile store with a party and a store window devoted to Violence Ordinaire.

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Venice Heights Takes a Stance for Indie Menswear on Abbot Kinney


The once raffish Abbot Kinney Boulevard has become one of Los Angeles’ most popular addresses for high-end boutique retail in the past few years.

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Expanding in New Open-Booth Venue

LA Men’s Market

For its fourth run, the LA Men’s Market trade show went for a complete makeover.

Retail Sales Results Mixed in March


In March, same-store sales for Gap’s Old Navy Global division skyrocketed 14 percent. However, same-store sales for its Gap Global division declined 7 percent, and its Banana Republic Global declined 3 percent.

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Related Garments Gets Matchy Matchy

Some of the standout fashion categories of the past year or so spent much of their history being, well, ignored; yes, we’re talking about men’s underwear and socks. L.A.-based Related Garments offers matching socks and skivvies for guys. Does it go together like peanut butter and chocolate? Does it have the sex appeal of matching bra and panties for the ladies?! You be the judge. As of the posting of this blog, Related Garments was wrapping up a Kickstarter campaign.