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Andrew Asch

Stories by Andrew

Fred Segal, Barnabas to Move Into New Tech Enclave in Playa Vista


Major tech companies such as Facebook and Google already have offices in Los Angeles’ Playa Vista district. Now it is time for fashion boutiques.

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Etnies 30th Anniversary

2016 is 30th anniversary of Etnies. Etnies is said to be the first skateboarder-owned sneaker brand. The Orange County-headquartered brand is planning some 30th anniversary celebrations.

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Pobega’s Bowie Inspired Heroes Collection

When David Bowie died last month, the fashion world seemed to be the most shaken. On Feb. 18, designer Valerj Pobega introduced a capsule collection honoring the influential performer, composer and artist.

Mashouf Rejoins Bebe, Announces Restructuring


Bebe Stores Inc. Founder Manny Mashouf is taking the reins of the struggling mall-based women’s retailer, it was announced on Feb. 19. He also announced a 14.6 percent job cut in the company’s design, merchandising and production division.

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Miss Me Vintage Takes Bow at WWDMAGIC

Denim veteran Philippe Naouri and Ayumi Shibata, a designer who won WWDMAGIC’s Crème de la Crème contest in August 2015, dropped by the trade show this week to introduce a new fashion line, Miss Me Vintage.

Wynn to Develop Retail on Las Vegas Strip


Casino magnate Steve Wynn announced new retail development Wynn Plaza, a 75,518-square-foot retail center scheduled to make its debut on the Las Vegas Strip by Fall 2017.

Saks Opens Canada Store


Saks Fifth Avenue opened its first store in Canada on Feb. 18.

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Trunkettes Swimwear Makes Splash in Sports Illustrated Swimsuit 2016 Issue

The Sports Illustrated Swimsuit 2016 issue is on newsstands, and Los Angeles brand Trunkettes Swimwear made a splash in the highly anticipated issue.

Diane Merrick Looks Back on 50 Years in Fashion


Call it the end of an era for Los Angeles boutique retail. Diane Merrick announced last month that she was closing her 45-year-old, self-named Diane Merrick boutique. Most likely, she is the last of her pioneering generation of boutique retailers to close operations.

Wolves + Wildflowers: T-shirts for the Bad Girl


The Wolves + Wildflowers young contemporary brand, which will roll out later this year, was inspired by the girl who likes bad boys, said Tina Rani, a cofounder of the Huntington Beach, Calif.–based label.

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Buyers Navigate Multiple Venues, Categories at Las Vegas Shows

L.V. Trade Shows

When visitors arrived at the Mandalay Bay Convention Center in Las Vegas for the Feb. 16–18 run of Project, Project Womens, Pooltradeshow, Collective and The Tents, the registration line snaked around the lobby, forcing buyers to wait up to 30 minutes to get their badges and enter the trade show.

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Talking caps with Hall of Fame & Original Chuck

After more than 100-years of style in baseball cap, one may think that there are no more new looks for the iconic headwear. But headwear gurus Hall of Fame and Original Chuck said cap style is ready for a shakeup.

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Bohemian Society Debuts Black Rose

Victor Wilde, the downtown Los Angeles fashion provocateur and founder of the Bohemian Society fashion label, recently debuted a new Bohemian Society collection. It’s called Black Rose. Take a look.

True&Co. Lingerie Store Hits the Road


Michelle Lam calls it “nomadic retail.” A trailer outfitted with a boutique will bring her e-commerce lingerie brand True&Co. to cities across the United States this year.

Fashion Biz Veteran Joins RMSA Tech Firm


After three decades in the apparel industry, Donald Reichman, who has represented various womenswear brands, has joined technology company RMSA Retail Solutions.

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New York Designer B Michael Sparkles on the Runway

Dressing Up

New York designer B Michael recently had his first Los Angeles runway show, which was part of the 47th Annual NAACP Image Awards luncheon, honoring people of color in film and television.

E-Commerce Showing More Interest in Bricks-and-Mortar


For 18 months, People’s Project LA has been selling its sweaters, dresses, dusters, rompers and everything fashionable through its website.

Saltwater Luxe; For Beach & Evening


After a decade of designing for some of the biggest surfwear designers, including Billabong and Rip Curl, Christa Bischofberger and Kristy Kalsman started their own brand, Saltwater Luxe, which is headquartered in Long Beach, Calif.

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Olsen Twins' Elizabeth & James To The Grove

Olsen Twins' Elizabeth & James brand will open its first bricks-and-mortar store at The Grove this summer, according to a statement from the popular Los Angeles area retail center.

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Chinese New Year Rolls Into SoCal Malls

Southern California malls have embraced the Chinese New Year. In case you have not heard, it is the Chinese Year of the Monkey.

January Sales Slow


Retailers typically regard January as a clearance month, a period of time to slog through while focusing on the important business of upcoming Spring fashion. However, January did not start the year with much cheer.

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Westfield’s Mall at LAX

It was the official grand opening of the dining and retail section at Terminal 2 at LAX recently. Developed by Westfield, the shopping center company made a statement that its dining and retail section in the would have projected annual sales of $41 million.

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Levi’s Clothes for Superbowl 50

Wanna cheer the Superbowl in a denim style? Levi Strauss & Co. announced that it had expanded its Levi's NFL Collection.

Fox Names David Durham Creative Director


Motocross and mountain-biking clothing brand Fox Racing, a division of Fox Head Inc., announced some big changes, according to a Feb. 3 company statement.

FMNC: 2016 Starts on Optimistic Note

Trade Shows

Many vendors felt optimistic about 2016 business after Fashion Market Northern California wrapped up its Jan. 24–26 run at the San Mateo Event Center in San Mateo, Calif.

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Rachel Zoe to Pop at The Grove

Rachel Zoe’s 2016 looks will pop at The Grove, one of Los Angeles’ most popular retail centers. The fashion star will produce a pop-up shop at The Grove from Feb. 24 to March 31.

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More Stores To La Brea

Galia Lahav Haute Couture boutique opened last week at 169 N. La Brea Ave. in Los Angeles. It's just one of the new stores on La Brea.

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Galia Lahav Haute Couture to Los Angeles

It’s a time for brides and eveningwear on Los Angeles’ La Brea Avenue. Israeli-fashion house Galia Lahav Haute Couture opened a flagship boutique at 169 N. La Brea Avenue.

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Diane Merrick’s Influential Boutique Closes


After 45 years running a boutique selling cashmere, jeans, china and antiques to generations of Los Angelenos, Diane Merrick is closing her namesake boutique. On Jan. 28, she announced the closing sale for the Diane Merrick boutique at 7407 Beverly Blvd., near Los Angeles’ Fairfax District.

Quiksilver Announces Bankruptcy Exit


Surf giant Quiksilver Inc. plans to emerge from Chapter 11 bankruptcy by Feb. 8, it was announced on Jan. 28. The U.S. Bankruptcy Court for the District of Delaware confirmed the Huntington Beach, Calif.–headquartered company’s plans for reorganization. The bankruptcy was declared in September 2015.

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In Tough Times, Mark Zunino Opens Lavish Couture House

LA Atelier

It’s an era marked by retailers closing stores and scaling back, but Mark Zunino, a Beverly Hills, Calif., couturier, unveiled a 5,500-square-foot atelier with a staff of 40 people.

Olmstead Joins CMC’s Retail Relations


The California Market Center showroom building in the Los Angeles Fashion District reorganized its retail relations department in early January.

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Sweat NSK: Choose Your Activewear

Sweat NSK

Los Angeles’ exclusive Brentwood neighborhood is the address to many fitness businesses, but there were no multi-line boutiques offering the best activewear styles, said Natalie Fritz, a partner and the “N” in Sweat NSK.

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ISS: T-shirt Trade Show Growing

Talking T-shirts

The Imprinted Sportswear Show, which traditionally sprawls across a large convention center ballroom every year at the Long Beach Convention and Entertainment Center, was the biggest ISS trade show produced by Emerald Expositions ever since it acquired the show in 2001, said Jeff Brown, the show’s group show director.

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Crooks & Castles – To the Dogs!

Over the years, Crooks & Castles has printed a Medusa’s head, a castle and the brand's name on it's labels. For Fall ’16, we’re going to see something new.

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Shearer’s In Bowie We Trust

Neely Shearer of Abbot Kinney Boulevard boutique In Heroes We Trust started the year by producing the In Bowie We Trust show. It commemorated the life and art of David Bowie, with more than 30 artists riffing off of the legend and looks of the musician and pop star.

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Long Delayed Redondo Beach Pier Project Comes To Life

The long delayed renovation of Redondo Beach Pier might be actually on its way to becoming a reality.

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Elyse Walker's New Boutique

Elyse Walker is on the move. She recently announced that she will open a second of her self named Elyse Walker boutique. It will be located in the Lido Marina Village in Newport Beach, Calif.

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Volcom's New Boardshorts

Check out Volcom's SS16 boardshorts styles.

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Altamont Goes 90s

The Sub Pop music label drove the 1990s indie rock scene. At Agenda trade show in Long Beach, Calif., the Altamont clothing line introduced a capsule clothing line Altamont x Sub Pop. Check it out.

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Robin’s Jean Boutique Opens at Beverly Center

Robin’s Jean Boutique

High-end denim brand Robin’s Jean is on the move.

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Surf Expo: Biggest Show, Trade Show Director Says

40 Years of Swim/Surf

It was the 40th anniversary of the Surf Expo trade show, and during its most recent run, Jan. 14–16 in Orlando, Fla., the sprawling trade show for swim, surfwear and beach culture reported an increase in vendors.

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Focused Buyers Turn Out

LA Market

January market in Los Angeles is typically a low-key affair with retailers looking to fill in depleted inventories after the holiday season or buyers looking to review lines in a more-relaxed setting before the crush of the Las Vegas trade shows in February.

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Element's Ray Barbee Collection

Ray Barbee is an action sports renaissance man. Maybe that's why the Element recently devoted a capsule collection honoring everything that is Ray Barbee.

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Fashion District Favorite Takes A Bow at New Mart

Express Presto café took a bow at the lobby of the New Mart on Jan. 18. Its sister café, L'Express Presto, has been serving treats and coffee drinks at the California Market Center for more than 25-years.

Holiday Sales Not as Robust as Expected


The results are in. Holiday sales are up 3 percent over last year.

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Zhivago At Cooper Design Space's Room

Aussie brand Zhivago will take a January LA Fashion Market bow at the Room showroom at Cooper Design Space. The LA Fashion Market begins Jan. 17. Take a look.

Showroom Profile: The NTWRK Agency

Showroom Profile

The NTWRK Agency is on the move. In December, the showroom started a massive remodel of its space in the “B” wing of the California Market Center. It also embarked on an expansion. A wall of the adjacent showroom, B-405, was knocked down and The NTWRK added additional real estate.

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Patagonia - Say Goodbye to Neoprene

Patagonia's new wetsuit line - first exhibited at Agenda trade show last week - aims to be a wet suit with a big difference. It's not made with neoprene.

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T-Shirts: Life Clothing Co.

Life Clothing Co.

After a gig selling lingerie, Bobby Banafsheian shifted fashion gears. He started T-shirt and basics line Life Clothing Co. Since its 2009 debut, some of his styles have sold at Urban Outfitters, Topshop, Nordstrom and Bloomingdale’s.