Miss Sixty Opens Doors in Los Angeles

Friday, January 4, 2002

Italian clothing brand Miss Sixty plans to make its retail debut in the Los Angeles area with two stores opening in high-profile locations.

One store is slated for Melrose Avenue at the corner of Crescent Heights Boulevard in Los Angeles, directly across the street from Ron Herman/Fred Segal Melrose, and another store is planned for Santa Monica’s Third Street Promenade, according to real estate sources.

Scheduled to open this summer, the 4,500-square-foot Melrose unit, located near West Hollywood, will carry the label’s signature denim jeans, clothing, shoes, accessories, intimates and swimwear geared to the 16- to 24-year-old shopper, said Karin Plonaitis, director of retail for Sixty USA, the firm’s American arm.

“The West Hollywood area is where our customer shops and it’s a place to brand our name,” she said.

The 4,500-square-foot store in Santa Monica is scheduled to open by fall 2002.

Plonaitis wouldn’t confirm either location, citing pending lease negotiations. First-year sales should hit $4.5 million for the Los Angeles store and $3.8 million for the Santa Monica store, she said.

Brokers overseeing the two deals declined to comment.

Miss Sixty made its U.S. retail debut in New York last October with a 2,000-square-foot location on Mulberry Street. Plans call for around 10 units to open over the next three years along with a Los Angeles showroom. Parent company Sixty SpA, based in Chieti, Italy, generates more than $300 million in annual revenues from its global wholesale accounts and some 20 retail boutiques in Berlin, London and other European cities.