Industry Continues to Send Aid to Haiti

Thursday, January 21, 2010

Pleasanton, Calif.–based off-price retailer Ross Stores Inc. donated $100,000 in cash to the American Red Cross’ Haiti Relief and Development Fund.

Ross is one of many apparel companies making efforts to help survivors of Haiti’s devastating earthquake on Jan. 12.

Walmart Foundation, the charitable arm of the retail giant, donated $500,000 to the Red Cross and sent $100,000 in pre-packaged food kits to the island nation.

Brazilian shoe and handbag brand Carmen Steffens, with a flagship store in Sherman Oaks, Calif., is donating 50 percent of U.S. sales made between Jan. 13 and Jan. 20 in the company’s store in Sherman Oaks, Calif., or online at www.carmensteffensusa.com to the Red Cross.

Burbank, Calif.–based boutique Unique Vintage is donating 20 percent of sales from its umbrella collection sold through the end of the month at its online store at www.unique-vintage.com to the Red Cross.

Los Angeles–based Kooba is donating 15 percent of online sales at www.kooba.com through Jan. 29 to Doctors Without Borders. Through the end of the month, New York–based lingerie maker Hanky Panky is donating 10 percent of online sales at www.hankypanky.com to the Red Cross. And Havianas, distributed in the United States by Oxnard, Calif.–based Style West, sent 7,000 pairs of flip-flops to Nashville, Tenn.–based Soles4Souls Inc. Plus, the company partnered with Lucky magazine to donate 30 percent of proceeds from sales of Haviana’s limited-edition “Slim Little Bird” style to the Red Cross.

Portland, Ore.–based Nau, a division of Santa Barbara, Calif.–based Horny Toad, is increasing its donation to Mercy Corps to 10 percent through its Partners for Change program, which supports a number of charitable organizations.

Mercy Corps, also based in Portland, is supporting Haiti’s earthquake victims by providing water-filtration units, post-trauma support for children affected by the earthquake and jobs for Haitians helping repair the country’s basic infrastructure.

Kids in Distressed Situations Inc., based in New York, has already sent 20 containers of supplies to Haiti’s Cap-Haitian port on the country’s north coast, as well as two containers, which are being sent to Port-Au-Prince. And Soles4Souls is continuing to collect shoes and clothing for survivors of the quake. El Segundo, Calif.–based BC Footwear donated 3,000 pairs of shoes to Soles4Souls. Dress for Success Worldwide, which helps disadvantaged women achieve economic independence, is donating clothing to Soles4Souls to aid female victims of the earthquake. New York–based Fashion Delivers Charitable Foundation Inc. is also still asking for donations of lightweight apparel such as T-shirts, tops, shirts, jeans, slacks, sportswear and activewear as well as basic items such as underwear, socks and sheets.—Alison A. Nieder