Salon Allure made its debut on the Miami swim scene with a poolside fashion show and opening night party in South Beach. The W South Beach hotel formed a chic backdrop for the July 16 event, which celebrated the inaugural season of the trade show.

Presented by Diesel, the party kicked off with a splash as synchronized swimmers performed in the pool. Guests enjoyed the poolside atmosphere and lounged in luxurious white cabanas which captured the resort experience that the trade show offered to its participants. The fashion show was a highlight of the evening and guests crowded around the pool to watch Salon Allure’s 20 exhibitors who showcased looks on the runway. Designers included Diesel, Red Carter, Marysia Swim, Xtra Life Lycra, Hot Tuna, Charlie by Matthew Zink, Resort Life, Belusso, Koral, Vilebrequin, Tori Praver, Jessica Simpson and Ivana Sert Beach Fashions.—N. Jayne Seward