Jessica Alba Sparkles with Swarovksi for the Holidays

Thursday, November 17, 2011

Jessica Alba sparkles in Swarovski.

Jessica Alba and Swarovski Elements are celebrating the holidays with plenty of sparkle. The actress hosted a private dinner last night to fête Swarovski Elements’ and Rodeo Drive’s first holiday celebration.

Stylists, editors and members of the Beverly Hills community gathered at Soho House West Hollywood for a cocktail party and dinner. Alba wore a Swarovski Crystallized Winter Garden necklace in honor of the occasion - and for a cause. The actress has teamed up with Swarovski Elements and the City of Beverly Hills to celebrate the holidays and support Baby2Baby, a local charity which provides essential items to families in need.

On Nov. 21 Alba will host the Rodeo Drive Holiday Lighting Ceremony to unveil a state-of-the-art crystalline installation sparkling with thousands of Swarovksi Elements and LED lights. Innovative technology will create an interactive holiday experience when messages tweeted from around the globe using the hashtag #letitsparkle appear on the sculpture's electronic screens.

To send a message via SMS in the US only, text the word "sparkle" followed by a holiday greeting to 877877.

Swarovski's dinner at the Soho House.