Sanuk Opens in Waikiki


As of Thursday, December 5, 2013

After opening stores in Santa Monica and Cabazon, Calif., earlier this year, Sanuk headed to Hawaii.

The Irvine, Calif.–based footwear brand kicked off the opening of its store in Honolulu’s Waikiki beachfront neighborhood with a party that included a traditional Hawaiian blessing ceremony and performance by musician and surfer Donavon Frankenreiter.

“This is just the beginning of Sanuk’s expansion plans to increase our overall brand presence in key markets,” said Sanuk President Jake Brandman in a company statement. “Sanuk’s heritage is rooted in surfing, so it only makes sense that we give love to Waikiki. We’re incredibly excited to bring the Sanuk store and brand experience to the islands.”

Sanuk was named “Footwear Product of the Year” twice by the Surf Industry Manufacturers Association at the group’s SIMA Image Awards, in 2007 and 2010. The footwear brand is a division of Goleta, Calif.–based Deckers Outdoor Corp., which also owns Ugg Australia, Teva, Tsubo, Ahnu, Mozo and Hoka One One.