Los Angeles e-tailer Revolve is setting up a weekly pop-up shop this summer in The Hamptons, the seaside Long Island getaway for many in the New York area.

The Revolve pop-up kicked off over the July 4 holiday weekend at The Surf Lodge in Montauk. The Friday-through-Sunday pop-up features more than 100 styles, including swimwear, dresses, cover-ups and accessories from brands such as Ále By Alessandra, For Love & Lemons, Lovers + Friends, NBD, RAYE, Stone Cold Fox and Tularosa. The three-day weekend pop-up shop will run through July 26.

Inspired by the pop-up shop Revolve hosted at The Grove in Los Angeles during the holiday 2014 season, the Montauk pop-up will be the first time the e-tailer has opened a store for East Coast customers.

“We’re excited to open a new pop-up store in The Hamptons in order to engage our East Coast customers and allow them to fully immerse themselves with our brand,” said Michael Mente, co-founder and chief executive officer of Revolve. “New York is one of our biggest markets, and we can’t wait to share the Revolve lifestyle experience with our existing and potential customers.”