Cherokee Global Brands, the people who took the branding concept and ran with it with labels such as Mossimo, Sideout, Cherokee and Carole Little, have developed a new children's wear brand that will be selling at a retail chain in India this August.

Called Point Cove - California Clothing Company, Cherokee will be taking the brand to the upcoming June 9-11 Licensing Expo in Las Vegas.

The brand was developed by Cherokee's in-house design team. It is a lifestyle brand targeting children ages 2 to 14. It has a bit of fashion, trend-driven looks, footwear, accessories and home offerings. Bright colors and fun embellishments are the brand's hallmark.

The label's debut will be followed by a roll out at the 109 Reliance Trends stores throughout India.