JustFab's All Size collection
As of Monday, September 5, 2016
El Segunda, Calif.–based e-commerce subscription site JustFab is launching an “all size” campaign featuring model Candice Huffine to promote its new extended sizes.
JustFab’s ready-to-wear collection will now include sizes XS to 3X, 24-34 and 16W- 24W.
“We celebrate individuality and design styles to fit different body shapes and personalities,” commented JustFab’s head of design, Yuchin Mao. “Style, fit and value will always be our main focus, to deliver the best to every one of our members.”
The “All Size” collection includes everything from “essential flirty dresses, structured tops, detailed moto leggings, amazing denim and must-have outerwear pieces,” the company said.
“At TechStyle we truly believe that all women should feel confident in what they wear,” said Don Ressler, co-founder and co-CEO of TechStyle Fashion Group, JustFab’s parent company. “We are thrilled to introduce JustFab’s #FABforAll to offer more women on-trend styles in the sizes they want. Everybody deserves to look and feel good in what they are wearing.”
Co-CEO Adam Goldenberg said the new size range expands on its existing mission to “give women amazing fashion at an attainable price point.”
“#FABforAll further extends the story we have been telling since we first launched,” he said.
Founded in 2010, JustFab is a subscription site that sells shoes, apparel, handbags and jewelry at affordable prices.
TechStyle Fashion Group (formerly JustFabInc.com) has a portfolio that includes JustFab, Fabletics, ShoeDazzle and Fabkids,