Forever 21 Sets Up Marathon Shopping on Thanksgiving Day

Retail

As of Thursday, May 9, 2019

Most retailers are keeping their Thanksgiving Day shopping hours limited to mid-afternoon or early evening.

But for years, Los Angeles retailer Forever 21 has gone above the norm for Thanksgiving Day shopping. Last night, the signs were up at the Hollywood & Highland store announcing the outpost would be open from 8 a.m. to 11 p.m. on Thanksgiving Day and the same hours on Black Friday.

If you didn't get an Thanksgiving Day invite, this is perfect. If you did and don't have an outfit for the occasion, you won't have to fret.

But if you thought Forever 21 was going above and beyond its shopping duties, think again. Kmart is cracking open the doors at 6 a.m. while big-box stores such as JC Penney will greet shoppers at 2 p.m. and Walmart, Target and Dick's Sporting Goods will be open at 6 p.m.

Start your charge cards, shoppers.