Swaggy P’s Most Hated at American Rag

Installation at American Rag's Most Hated event on Sept. 9.

Installation at American Rag's Most Hated event on Sept. 9.

As of Thursday, May 9, 2019

You could accuse the Most Hated label with false advertising. Scores of people demonstrated that they, in fact, liked the Los Angeles-headquartered label, when they lined up Sept. 9 at Los Angeles’ American Rag to buy the brand's new looks.

The inspiration for the line is Nick Young, who made news this summer by signing with NBA team Golden State Warriors. Through his career, he made a reputation for irreverence, hence, his nickname Swaggy P.

photo

Swaggy P., wearing Most Hated's collab hoodie with 321. Amanda Shi-Werts, right. She is wife of American Rag founder Mark Werts. She also is the founder of cashmere baby blanket line 10 to 12 Baby Lounge. Pictured left, Kelly Baek. Photo courtesy of Amanda Shi-Werts.

Looks from the line included designs from Swaggy P’s interests such as auto racing checkerboard designs, lightning bolts and the letters MH for Most Hated.

One of the stars of the event was a collaboration hoodie made by Most Hated and American Rag’s house brand 321. The collaboration hoodie was emblazoned with the words “La Brea,” the thoroughfare where the American Rag store is located. Berlin Nicholas, the men’s buyer for American Rag, said that the hoodie has arrived as one of the most important looks in men’s fashion. Maybe that is an understatement. “The hoodie is fashion,” Nicholas said at the event.

photo

A Most Hated look

photo

Line at Most Hated's AmRag event.