Surf Hero Rob Machado to Represent Vuori

Rob Machado. Image courtesy Vuori

Rob Machado. Image courtesy Vuori

As of Thursday, October 8, 2020

If you paid attention to the surfing world for the past 25 or so years, you’ve heard of Rob Machado. He was ranked among the top-10 surfers for more than a decade. He won three U.S. Opens, and he still managed to take the prize for being the most easygoing surfer out there. Machado also started the self-named Rob Machado Foundation, which encourages youth to be good environmental stewards.

So, the Vuori brand, headquartered in Encinitas, Calif., decided to give him another title. He was made Vuori’s inaugural Investment in Happiness Ambassador. Machado will represent the Vuori philosophy on doing business, engaging with the world and caring for the environment. The gig started earlier this month, according to a company statement.

In other Vuori news, the brand announced that it will move its shop in Manhattan Beach, Calif. On Oct. 16, it will move to a 2,000-square-foot space on 333 Manhattan Beach Blvd. in the exclusive oceanside enclave.